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Marketing Manager
Marketing ManagerJosé Andrés Group - Nashville • Nashville, TN, US
Marketing Manager

Marketing Manager

José Andrés Group - Nashville • Nashville, TN, US
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Job Title : Marketing Manager

Reports To : VP of Marketing / Director of Marketing

Department : Marketing – Food & Beverage

Employment Type : Salaried, Exempt

Location : Nashville, TN

About José Andrés Group

José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, innovation, and a values-driven culture. Our teams bring world-class food and warm hospitality to life across acclaimed concepts worldwide.

Position Summary

The Marketing Manager is a dynamic, creative, and results-driven leader responsible for brand awareness, guest engagement, and revenue growth across an F&B portfolio. You’ll own omni-channel campaigns, develop and execute experiential programming (on-property activations, collaborations, limited-time offerings), and cultivate high-touch partnerships— operating to luxury standards with VIP care, concierge relations, and premium brand alignment .

Key Responsibilities

Community, Partnerships & Influencers

  • Build partnerships with luxury hotels / residences, concierges, private clubs, premium retail, cultural institutions, and destination marketers; create joint offers and hosted experiences.
  • Grow and manage relationships with creators and locally influential partners; coordinate elevated hosting and collaborations.

Digital & Content

  • Manage social, email, and web for assigned outlets; maintain an editorial calendar emphasizing seasonal and programming-driven content.
  • Track and optimize performance (engagement, CTR, conversion, list growth) while upholding luxury voice, visual standards, and brand guidelines.
  • Produce / coordinate photo and video (agency and in-house); ensure timely asset delivery and rights management.

    • Experiential Programming

  • Concept, calendar, and execute on-property programs : chef dinners, tasting series, guest bartenders, brand takeovers, holiday / LTO moments, arts & culture tie-ins.
  • Build run-of-show, staffing plans, and guest journey maps; align with Operations, Culinary, Beverage, Events, and PR.
  • Deliver premium guest touches (VIP amenities, bespoke menus, photo moments) consistent with luxury expectations.
  • Post-mortem each program with KPIs (covers, sales mix, PR / social lift, new-to-file capture) and clear ROI insights.

    • Events & Private Dining

  • Partner with Events / PDR on luxury packages (pairing menus, collector tastings, VIP add-ons); ensure collateral and messaging are on brand.
  • Coordinate with PR / partners to maximize earned coverage and content.

    • PR & Communications Support

  • Liaise with PR agency / partners : host media / influencers, craft briefs, and support on-site storytelling and asset needs.

    • Planning, Budget & Reporting

  • Own annual / quarterly plans and budgets for each outlet; manage vendor SOWs, invoices, and accruals.
  • Report weekly / monthly on campaign and programming performance; translate insights into next actions and tests.

    • Internal Coordination & Standards

  • Serve as the connector between Marketing and Operations; maintain brand and luxury service standards across all touchpoints.
  • Drive timely menu / collateral updates with Creative; ensure version control and distribution.

    • Working Conditions & Physical Requirements

  • Hybrid office / on-property; frequent night / weekend support for programs and events.
  • Ability to lift and transport light materials / equipment for activations and shoots.

    • Compensation & Benefits

  • Competitive salary with performance bonus potential
  • Comprehensive health & wellness benefits
  • Retirement savings program with matching
  • Company-wide dining discounts
  • Education reimbursement; commuter benefits; global career growth opportunities

    • Required Qualifications

  • 5+ years in marketing / communications; hospitality or restaurant required. Luxury hospitality, premium lifestyle, or fine-dining brand experience strongly preferred.
  • Demonstrated success creating and executing experiential programming end-to-end with measurable business impact.
  • Social-native storyteller with strong brand copy, community management, and content production coordination.
  • Data-minded operator comfortable with dashboards, KPIs, and test-and-learn optimization.
  • Excellent cross-functional communication and project management; thrives in fast-paced, on-property environments (nights / weekends for key programs).
  • Bonus : Paid social (IG / FB), light design / video editing, CRM / loyalty experience, Spanish proficiency.

    • Equal Opportunity Employer

    José Andrés Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.

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