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Demand Generation Executive

Demand Generation Executive

Software FinderSpokane, WA, United States
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We are seeking a dynamic Senior Executive for our Demand Generation team with a focus on SMS / WhatsApp Marketing. The ideal candidate will be responsible for optimizing SMS / WA campaigns, tracking lead conversions, and evaluating campaign performance. You will play a key role in maintaining accurate data, coordinating with internal teams, and ensuring the smooth execution of marketing operations.

Responsibilities :

1. Lead & Conversion Tracking :

  • Manage lead tracking across all tools and platforms, ensuring timely updates and accuracy.
  • Track and analyze SMS campaign conversions, providing performance evaluations and actionable insights.

2. Campaign Scheduling, Operations & Monitoring :

  • Oversee the scheduling and execution of campaigns, ensuring they are delivered on time and meet set objectives.
  • Monitor campaign performance, including deliverability and engagement, and proactively resolve any issues that arise.

    • 3. Data Maintenance & Division :

  • Maintain accurate campaign data sheets, ensuring data is up-to-date and properly organized for all ongoing campaigns.
  • Track and manage lead activity dates, ensuring proper segmentation for future campaigns.

    • 4. Collaboration & Coordination :

  • Coordinate daily with nurturing / sales teams to ensure smooth follow-up on leads and continuous optimization of campaigns.

    • 5. Analysis & Reporting :

  • Conduct regular engagement analyses and identify gaps in sales performance.
  • Cross-check conversions, lead counts, and activity dates for accuracy and completeness, providing detailed reports on campaign performance and insights.

    • Requirements :

  • Experience with CRM & Project Management tools.
  • Proficiency with Microsoft Excel with strong analytical skills and the ability to track analyze and optimize performance data.
  • Excellent organizational skills and attention to detail, particularly in managing data and workflows.
  • Ability to collaborate effectively with cross-functional teams and exceptional communication skills for reporting and coordination.

    • Department Demand Generation Locations Spokane, WA

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    Demand Generation • Spokane, WA, United States