AJO DeveloperCynet Systems • Atlanta, GA, United States
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AJO Developer
Cynet Systems • Atlanta, GA, United States
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Job Description :
The Journey Design and Orchestration Specialist is responsible for designing and optimizing customer journeys using Adobe Journey Orchestration (AJO).
The role involves integrating various communication channels, building personalized experiences, and leveraging data-driven insights to enhance customer engagement and retention.
Responsibilities :
Design and build customer journeys based on customer data and behavior.
Define entry points, decision points, and exit points in customer journeys.
Configure journey rules, conditions, and actions to trigger relevant experiences.
Integrate with various communication channels such as email, SMS, push notifications, and web push.
Configure channel-specific settings and message templates.
Implement personalization and dynamic content within messages.
Test and validate customer journeys to ensure optimal performance.
Analyze journey performance metrics and identify areas for improvement.
Optimize journeys based on insights and data-driven decisions.
Requirement / Must Have :
Proficiency in designing customer journey maps to visualize and plan touchpoints and interactions across the customer lifecycle.
In-depth understanding of Adobe Journey Orchestration (AJO), including creating, managing, and optimizing customer journeys.
Knowledge of data modeling to support personalized and targeted customer interactions.
Understanding of working with APIs and SDKs to connect AJO with external data sources or systems.
Familiarity with personalization techniques to tailor customer journeys based on user behavior and preferences.
Ability to use analytics to measure and analyze the effectiveness of orchestrated journeys for continuous improvement.
Should Have :
Proficiency in HTML, JavaScript, and content / template / fragment development.
Basic UX design skills to create engaging and user-friendly customer interfaces.
Familiarity with the Adobe Experience Cloud ecosystem, including AEP and ACV8.
Skills :
Adobe Journey Orchestration (AJO).
Data Modeling.
APIs and SDKs Integration.
Personalization Techniques.
Analytics and Optimization.
HTML and JavaScript.
UX Design.
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