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Account Executive

Account Executive

Disney AdvertisingDurham, Caroline du Nord, États-Unis
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Résumé du poste : Job Title :

Account Executive

Department / Group Overview :

Looking for a candidate to join an experienced team of linear and addressable sellers to grow linear and addressable business on WTVD and throughout the Southeast region with Disney Addressable products.

Job Summary :

Reports to the Director, Sales

Responsible for building strong relationships with clients & their agencies – agency investment teams for AEs assigned to holding companies; agency strategy / planning teams for AEs assigned to categories, while driving revenue. A critical part of being a successful Account Executive is gaining insight into customer needs and experiences and translating those into sellable opportunities.

Responsibilities and Duties of the Role :

  • Strategically position our solutions & ideas (linear and / or digital) in the market and throughout the southeast to drive revenue and win business.
  • Position all benefits and key selling propositions including multi-media sports, entertainment, news solutions and station sponsorships / tentpoles.
  • Serve as a thought leader in the marketplace (linear and / or digital) across video, social, display, data, etc.
  • Partner with internal sales teams (linear and / or digital) on ways to increase opportunities to benefit all revenue across portfolio.
  • Participate and successfully dominate in scatter marketplace (linear and / or digital).
  • Execute expertly and partner with multi-media or addressable teams on any RFPs or ideas as well as upfront.
  • Provide direction to solutions team to ensure all of our tentpole opportunities have strong multimedia and or addressable components.
  • Leverage creative solutions to increase Disney’s win rates and ensure that we are delivering
  • against all lines of business.
  • Craft client specific strategies that drive IP enabled media and data strategies that create yield opportunities for the company.
  • Partner with programmatic sales teams to craft and execute automated strategies internally and externally.
  • Contribute to a positive culture of inclusion, and uphold the values of Disney Ad Sales.

Required Education, Experience / Skills / Training :

  • Bachelor's degree or equivalent experience
  • Ability to multi-task and navigate large complex organizations
  • 5 years of media sales experience required, 6 years preferred
  • Demonstrated a track record of revenue growth & superior client interactions
  • Strong network of key client and agency partners
  • Exceptional communication and presentation skills
  • Willingness to travel
  • Must have working knowledge digital landscape and platforms
  • Must have established, senior level relationships with advertising agencies and brands directly
  • Proven success in prospecting, cold calling and pursuing new business

    • Preferred Education, Experience / Skills / Training :

  • Must be excellent at communication and possesses presentation skills that engage a room and foster continuous dialog
  • Positive, detail oriented, self-starter
  • Strong negotiation skills
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    Account Executive • Durham, Caroline du Nord, États-Unis