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Chief of Staff, Marketing
Chief of Staff, MarketingFlock Safety • Grand Rapids, MI, US
Chief of Staff, Marketing

Chief of Staff, Marketing

Flock Safety • Grand Rapids, MI, US
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Who is Flock?

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

Were a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. Its intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, were scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

Reporting to the CMO, the Chief of Staff (Marketing) is the operational linchpin for the entire marketing org - owning strategy cadence, operating rhythms, analytics, and the end-to-end tech stack. Youll run marketing like an efficient operating system : architecting the full-funnel lifecycle capabilities, building attribution that leadership trusts, and turning data into decisions at weekly, quarterly, and annual horizons. Youll be the integrator across Brand and Creative, PMM, Demand Gen, Lifecycle, Social, and Paid - driving planning, execution, measurement, and continuous improvement. Youll also be a culture carrier : building team togetherness, facilitating offsites, and leveling up how we work.

Key Responsibilities

Own the marketing operating system : annual and quarterly planning, OKRs, scorecards, and weekly business reviews; ensure crisp alignment with Sales, Product, Finance, and RevOps.

Lead strategy and operations for the full marketing portfolio, driving prioritization, resourcing, and execution against company goals.

Build and own the marketing analytics function, pipeline modeling, mix modeling, multi-touch vs last attribution, forecasting, incrementality testing, and executive dashboards.

Architect and deliver a best-in-class marketing tech stack in partnership with channel owners, as well as Engineering and Product.

Support CMO in the business of marketing : budget planning, vendor management, SOWs / MSAs, capacity modeling, quarterly reallocation to highest-ROI initiatives.

Create the experimentation engine : A / B and multivariate frameworks across web, paid ads, lifecycle, and creative; codify learnings into playbooks.

Drive executive communications : monthly business reviews and performance narratives that connect spend to revenue outcomes.

Be the culture lead for Marketing : design team rituals, offsites, standups, retros, and learning forums; champion process improvements that increase speed and accountability.

Act as chief integrator for cross-functional initiatives to land on time, on budget, on message.

The Skillset

10+ years in Marketing Operations / Analytics / Strategy roles at high-growth tech or platform companies.

Deep expertise in attribution (MMM, MTA preferred), lifecycle automation, and data infrastructure.

Proven operator who has built and scaled a modern marketing stack and reporting layer end-to-end.

Strong program management muscle : can orchestrate complex, multi-team programs with clear milestones, owners, risks, and tradeoffs.

Finance-literate : budget planning, forecasting, vendor negotiations, and ROI modeling.

Excellent communicator and culture builder; trusted partner to executives and a steady hand in high-stakes moments.

Feeling uneasy that you havent ticked every box? Thats okay; weve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as an Chief of Staff at Flock Safety.

First 30 Days

Meet the team. Audit current operating model - both from a cross-functional processes standpoint but also a tech stack, data layer, and reporting perspective. Identify critical gaps in attribution, lifecycle, and governance.

Stand up the Marketing Weekly Business Review with a single source of truth dashboard.

Define what our version of best in class, full funnel automated marketing looks like, and the 12-month stack operating model. Align with CMO.

First 60 days

Implement early tracking and reporting changes.

Ship re-architected lifecycle journeys for top segments with clear triggers (activation, expansion, retention).

Create the experimentation framework (web, ads, lifecycle) and publish the first playbooks and backlog.

90 Days and beyond

Deliver the QBR / ABR cadence, OKR framework, and quarterly budget reallocation model tied to ROI and pipeline impact.

Roll out the foundational stack upgrades and automate executive reporting.

Play a central role in planning a Marketing offsite and process retro.

Prepare long-term investment thesis looking beyond 12 months.

Location

Were building the impossible, together. To drive innovation through in-person collaboration, were prioritizing candidates in our key hubs : Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

Salary & Equity

The salary range for this role is $180,000 - $250,000, as well as stock options. Where you fall within the compensation range is based on how well you demonstrate the competencies required for the role, along with years of directly related experience. Due to typically reserving the upper half of our compensation bands for internal growth, you can expect a starting compensation around the midpoint of the posted salary band. During the first interview with one of our recruiters, they can further clarify the exact starting salary.

The Perks

  • ???? Flexible PTO : We seriously mean it, plus 11 company holidays.
  • ?? Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match.
  • ???? Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
  • ???? Fertility & Family Benefits : We have partnered with Maven , a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
  • ???? Spring Health : Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
  • ???? Caregiver Support : We have partnered with Cariloop to provide our employees with caregiver support
  • ???? Carta Tax Advisor : Employees receive 1 : 1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
  • ???? ERGs : We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
  • ????WFH Stipend : $150 per month to cover the costs of working from home.
  • ????Productivity Stipend : $300 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
  • ????Home Office Stipend : A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education / training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

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Chief Of Staff • Grand Rapids, MI, US

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