VP, Marketing

VP, Marketing

Smartly is looking for a Vice President, Marketing to define how our brand shows up and scales in the AI era. The ideal candidate blends creative instinct with performance, with experience uniting brand, creative, content, and social into a high-impact, cohesive engine. You will set the Smartly brand vision, translate a complex technical offering into stories and experiences, and lead the development of integrated marketing campaigns that drive brand awareness, growth, and help establish Smartly as a leader in AI powered SaaS.

This is a high-impact leadership role for a passionate B2B brand marketer, someone who's built brands that break through, taken smart risks, and helped define industries. You know how to craft and launch mid- and lower-funnel campaigns that capture attention, influence senior marketers, agency leaders, and industry insiders, and drive growth. And you're ready to champion Smartly's marketing team models what's possible with AI-driven advertising.

You are responsible for leading a team of creative professionals and content marketers, setting brand and content strategies backed by data, and collaborating with communications, product, commercial and growth teams to develop marketing plans, analyze results, identify opportunities and execute on them.

We operate on a hybrid first model with 3 days a week in the office (Chicago, NYC, London)

As The Vice President, Marketing At Smartly You Will

• Lead our marketing brand, content, and creative strategy to drive awareness and growth, and support our go-to-market strategy to increase adoption
• Oversee content marketing strategies based on business objectives, category focus and customer audience segments across all channels (online / offline / social)
• Develop, communicate and maintain a unified brand story across all channels
• Champion AI adoption across Marketing, integrating AI-powered creative, insights, and workflows into how we build brand, content, and campaigns
• Lead the creative vision and execution of Smartly's brand design ensuring every touchpoint, from campaigns to events, reflects a cohesive and high-impact visual identity that elevates perception, drives recognition, and differentiates Smartly in the market
• Partner with cross-functional teams to ensure that customer, vendor, employee and partnership touch points align with brand strategy and support messaging priorities
• Lead and direct external agencies responsible for the development of strategy and execution of brand initiatives
• Implement brand awareness / brand health measurement
• Build, lead and mentor top performing teams in creative, content, and events
• Manage the B2B marketing budget effectively, allocating resources for maximum impact and return on investment.
• International knowledge

We Are Looking For You Have / Are

Perks & Benefits

Salary in USD : 198,000.00-250,000 USD

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave : Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.