Paid Media Strategist

Paid Media Strategist

Direct Agents is looking for an experienced Paid Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

The Role

As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients' businesses.

• Act as one of the main points of contact for assigned client accounts
• Develop a deep understanding of each client's business, industry, and competition
• Lead the media strategy and planning process
• Work with paid media execution teams to guide media optimization and implement experimentation strategy
• Interpret results from various analytics sources to ensure clients' goals are being met and identify areas for improvement
• Lead weekly / bi-weekly client status calls, quarterly business reviews, and other client meetings
• Advance relationships with clients and identify account growth opportunities
• Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
• QA all client-facing deliverables
• Overseeing account and specialist teams on a project and client basis

Desired Background

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.