Paid Media Specialist Job at Strive Creative in Ferndale

Paid Media Specialist role at Strive Creative.

Responsibilities

Build, launch, and manage campaigns in Google Ads (Search, Display, YouTube, PMax) and Meta Ads Manager (FB / IG).

Create structures, audiences, and assets : campaigns / ad sets, keywords / negatives, lookalikes, custom audiences, placements.

Implement conversion tracking (GA4 + GTM), maintain UTM hygiene, verify signals against business goals.

Run ongoing optimizations : bids / budgets, audiences, placements, creative rotations, query / placement exclusions.

Execute test plans : creative, bids / targets, audiences, landing pages; document hypotheses, results, next steps.

Monitor budgets & pacing; prevent over / under-delivery; flag risks early.

Report weekly / monthly performance with clear insights and actions (lead quality, CPA / CPL / ROAS, AOV, assisted conversions).

Collaborate daily with creative (asset needs / variants), strategy (briefs / goals), analytics (dashboards, L2 / L3 checks).

Maintain playbooks, change logs, and checklists to keep execution consistent and auditable.

Must-Have Qualifications

Hands-on platform experience :

Google Ads : Search / Display / YouTube, Performance Max.

Meta Ads Manager : campaign builds, audience strategy, pixel / Conversions API familiarity.

Measurement : GA4 proficiency; GTM for tag / trigger / debug; strong UTM discipline.

Optimization discipline : structured testing, documented learnings, and clear action plans.

Reporting : ability to turn data into decisions (Slides / Sheets, Looker Studio or similar).

Organization : reliable task management (checklists, change logs, pacing routines).

In-office availability (Ferndale, MI).

Nice-to-Haves

Google Ads certifications; Meta certifications.

Familiarity with social scheduling (e.g., Sprout ) for paid / organic alignment.

Exposure to AI tools (e.g., ChatGPT) for drafting ad copy variants or QA checklists.

Location : Troy, MI | Salary : $80,000 – $100,000

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