Paid Media Specialist role at Strive Creative.
Responsibilities
Build, launch, and manage campaigns in Google Ads (Search, Display, YouTube, PMax) and Meta Ads Manager (FB / IG).
Create structures, audiences, and assets : campaigns / ad sets, keywords / negatives, lookalikes, custom audiences, placements.
Implement conversion tracking (GA4 + GTM), maintain UTM hygiene, verify signals against business goals.
Run ongoing optimizations : bids / budgets, audiences, placements, creative rotations, query / placement exclusions.
Execute test plans : creative, bids / targets, audiences, landing pages; document hypotheses, results, next steps.
Monitor budgets & pacing; prevent over / under-delivery; flag risks early.
Report weekly / monthly performance with clear insights and actions (lead quality, CPA / CPL / ROAS, AOV, assisted conversions).
Collaborate daily with creative (asset needs / variants), strategy (briefs / goals), analytics (dashboards, L2 / L3 checks).
Maintain playbooks, change logs, and checklists to keep execution consistent and auditable.
Must-Have Qualifications
Hands-on platform experience :
Google Ads : Search / Display / YouTube, Performance Max.
Meta Ads Manager : campaign builds, audience strategy, pixel / Conversions API familiarity.
Measurement : GA4 proficiency; GTM for tag / trigger / debug; strong UTM discipline.
Optimization discipline : structured testing, documented learnings, and clear action plans.
Reporting : ability to turn data into decisions (Slides / Sheets, Looker Studio or similar).
Organization : reliable task management (checklists, change logs, pacing routines).
In-office availability (Ferndale, MI).
Nice-to-Haves
Google Ads certifications; Meta certifications.
Familiarity with social scheduling (e.g., Sprout ) for paid / organic alignment.
Exposure to AI tools (e.g., ChatGPT) for drafting ad copy variants or QA checklists.
Location : Troy, MI | Salary : $80,000 – $100,000
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Paid Media Specialist • Ferndale, MI, United States