Director of Marketing

Director of Marketing

Blytheco, an award-winning Acumatica Gold and Sage Platinum Elite partner, is seeking a results-driven Director of Marketing with a passion for innovation, data, and measurable impact. This hands-on leader will collaborate closely with our talented marketing team, curated sub-contractors, and proven agencies to drive profitable business growth through strategic and high-performing marketing programs.

The ideal candidate brings creativity, analytical insight, and proven experience turning marketing strategies into tangible results. As a working leader, the Director of Marketing will actively shape and execute campaigns that increase brand awareness, generate qualified leads, deepen engagement with our audience, and deliver strong ROI across all marketing channels.

This role is perfect for someone who thrives on collaboration, enjoys rolling up their sleeves, and is motivated by achieving meaningful business outcomes through marketing excellence.

The Opportunity :

The Director of Marketing leads the strategy and execution of all marketing initiatives that drive qualified sales opportunities, revenue growth, and brand strength for Blytheco. This hands-on, data-driven leader partners closely with Sales and the Executive Team to ensure measurable results and alignment across the organization.

Essential Responsibilities :

The Director of Marketing will lead the strategy, execution, and performance of all marketing initiatives to drive qualified sales opportunities, accelerate revenue growth, and strengthen Blytheco's market position. This hands-on leader will collaborate closely with cross-functional teams to ensure alignment between marketing, sales, and customer experience. Key responsibilities include :

• Drive qualified pipeline and revenue growth through a comprehensive, data-driven marketing strategy that integrates digital campaigns, content marketing, account-based marketing (ABM), paid media, and events.
• Develop and execute demand generation programs that deliver measurable ROI and move prospects efficiently through the funnel.
• Partner closely with the BDR team to strengthen both inbound and outbound lead management, ensuring lead quality, timely follow-up, and continuous funnel optimization.
• Partner with Sales leadership to ensure lead quality, handoff efficiency, and continuous optimization of conversion rates.
• Oversee Blytheco's Martech stack to ensure seamless automation, accurate data insights, and an optimized buyer journey.
• Manage analytics, dashboards, and reporting to measure lead generation performance and marketing contributions to pipeline and revenue.
• Evaluate and implement tools and processes that improve efficiency, tracking, and visibility across marketing and sales.
• Oversee the development of brand messaging, creative assets, and thought leadership content that reinforce Blytheco's expertise and values.
• Strengthen Blytheco's brand and social media presence to increase visibility, credibility, and engagement with target audiences.
• Lead social media strategy to build community, engagement, and positive sentiment across platforms.
• Enhance customer communications to deepen relationships and retention.
• Oversee the creation and distribution of newsletters, product updates, and customer success stories.
• Manage the marketing budget and performance metrics to ensure efficient resource allocation and transparency.
• Present marketing lead generation performance and key insights to the Executive Team regularly, highlighting impact and opportunities for improvement.

Our Accomplished Director of Marketing Will :

Experience, Expertise and Talents You'll Share with the Team :

Benefits and Perks :

We recognize that our success begins and ends with our valued team members, so we pay it forward by offering a comprehensive lineup of benefits & perks that promote health & wellness, work / life harmony and peace of mind.

About Blytheco

Blytheco is the transformation partner of choice, providing business software, consultation, implementation services, education and support. Our focus is creating successful client experiences and positive outcomes. For over 45 years, Blytheco has guided business transformation through thoughtful decisions, trusted relationships, and a focus on client success, all with emphasis on delivering elegant software solutions.

We've even won a few employee-centric awards along the way, like being voted one of the Best Places to Work, Top Places to Work and named one of Inc's Best Workplaces!