VP, Global Marketing

Overview

Your Future. Secured. ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values - Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence - drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you'll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization - an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.

Position Summary

We are on a journey of global growth at an important time in the Cybersecurity profession and are seeking a Vice President, Global Marketing to help us grow. You will have proven marketing leadership experience, preferably with a global non-proft association with certification programs, to develop, direct, implement, and champion a highly effective global marketing strategy.

The Vice President, Global Marketing will lead the development and execution of global marketing strategies focused on drivingmember engagement,product adoption, exam and training revenue, and digital commerce growth. This role leads efforts in product marketing, performance and progression marketing, eCommerce, B2B enterprise marketing, and channel partner marketing. You will be an agile leader, whocan balancestrategywith the ability toreactandadaptquicklytoan ever-changingmarketandcustomerenvironment.Therolerequiresthinkingfrom "outsidein"basedonrigorousapproachtounderstandingthemarket / customerwithastrongunderstandingforanalytics,navigates complexissuesandcomfortablewiththechangemanagementnecessarytodrivetransformation.

Whilst thisrole does not manage brand strategyor thecreative department, whichismanagedby the EVP of CorporateAffairs, closecoordination with those functions isrequired.

This position is not available to residents of

California

Responsibilities

Develop and lead the global marketing strategy across product marketing, progression / lifecycle marketing, digital marketing, and eCommerce to drivemember engagement,growthand revenue

Own the creation and execution of marketing plans that move candidates through the funnel, from awareness to exam registration, training adoption, and certification

Define and oversee implementation of KPIs across the full marketing funnel, ensuring alignment with organizational goals and accountability across the team

Direct the strategy and positioning for product go-to-market efforts, working with the team to develop messaging, value propositions, and launch plans for certifications, training programs, and membership benefits

Guide segmentation and personalization strategies to deliver targeted, data-driven campaigns that improve conversion and retention across global audiences

Drive digital marketing strategy including SEO / SEM, paid media, email, and marketing automation, ensuring team execution aligns with performance benchmarks

Lead eCommerce marketing efforts to enhance user experience, improve conversion rates, and grow online revenue across ISC2's digital properties

Build and own direct marketing strategies for B2B enterprise customers, including account-based marketing (ABM), industry campaigns, and pipeline acceleration tactics

Create and manage global channel partner marketing programs, enabling partner success through scalable campaigns, co-branded assets, and sales enablement tools

Partner closely with Sales and Product teams to align marketing strategy with go-to-market plans and commercial goals.

Manage marketing budgets, agencies, and cross-functional collaboration to ensure efficient, high-quality execution of campaigns and initiatives

Foster a culture of innovation, accountability, and continuous improvement across the marketing function

Perform miscellaneous duties as assigned

Behavioral Competencies

Excellentcommunication and presentationskills, both written and verbal

Stronginterpersonal andcollaborationskills, with the ability to influence at all levels

Ability to multitask in afast pacedchanging environment,whilstmaintaininga strategic focus andhigh attention to detail

Results oriented, focused on achieving measurable outcomes

Management Responsibility

Expert knowledge and experience in directing and leading a global team in the processes and tools forthecreation and promotion of different content formats, for both digital and traditional marketing formats

Lead,coachand develop a global marketing team, setting clear priorities, performanceexpectationsand career development paths

Qualifications

Advanced knowledge and leadership in creative communication, ECommerce and product marketing

Expert level knowledge and experience directing others in effectively managing the utilization of external services (e.g., product or platform vendors, service providers, contractors, consultants, outsourced functions)

Passionate about marketing and customer focused

Strategic marketing planning capability with advanced knowledge and experience of developing digital marketing,GlobalEcommerce,productand channel marketingstrategies.

Experience working with different executive stakeholders and managing expectations

Experience with global associations that service multiple member types, preferably including certifications- managingthemarketing operationsfunctionwhich includes marketing tech stack (Marketing Cloud), campaign management capabilities, and email optimization.

Experience withwebsite and related eCommerce platform experiencewithproductslikeSitecore,CMS etc

Advanced knowledge of digitalmarketing strategies

Education and Work Experience

Bachelor'sdegreeinMarketingorrelatedfieldisrequired,Master'sdegreeinMarketingorrelated field ispreferred

Minimum of15yearsrelatedmarketingoperations, leadership and brand-building experience

Physical and Mental Demands

Up to 20% travel required

Work normal business hours and extended hours when necessary

Remain in a stationary position, often standing or sitting, for prolonged periods

Regular use of office equipment such as a computer / laptop and monitor computer screens

Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Job Locations

US-Remote

Posted Date

1 month ago

(10 / 3 / 2025 2 : 27 PM)

Job ID

2025-2232

# of Openings

Category

Communications / Marketing