Nashville Public Radio is hiring : Marketing Manager in San Juan

Overview The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role connects with resources in their region; Marketing and Communication Managers liaise with regional eCommerce and Marketing teams to ensure local, social, and digital marketing efforts are integrated with selling efforts. The role involves balancing traditional and digital marketing and eCommerce activities and contributing to PR activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement, and how effectively resources are leveraged to create compelling marketing and communications campaigns.

Candidate Profile Education And Experience

Required :

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

4-year bachelor’s degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Core Work Activities Hotel Marketing and Advertising

Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.

Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

Manages F&B media schedules and verifies prompt settlement of accounts.

Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.

Executes email marketing and display advertising.

Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.

Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

Develops a comprehensive PR plan per quarter along with agency and executes post sign-off from GM.

Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

Manages assigned accounts as per the media account management system.

Writes and distributes all press releases for property events, promotions, and outlets.

Manages the execution of hotel sponsored events, community / government relations activities, and press promotional activities.

Supports pull through of impactful PR strategy and activities to drive quality press coverage through media engagement, in alignment with communications objectives.

Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

Supports the coordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.

Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

Coordinates and executes Hotel and F&B printed materials.

Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

Assists in the production of all property, F&B display, and temporary signage in hotel public areas.

Promotes collection of competitors collateral and publicity on a monthly basis.

Manages the execution of F&B direct marketing activities.

Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

Helps with the publication of hotel’s newsletters.

Supports communications duties and functions as deemed necessary.

Assists in the liaison and execution of joint F&B promotions.

Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.

Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

Provides training and marketing leadership and acts as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

Coordinates with property and above-property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Note : At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

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In Summary : The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers . The role involves balancing traditional and digital marketing and eCommerce activities and contributing to PR activities for the hotel . Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement, and how effectively resources are leveraged .

En Español : Resumen El Gerente de Marketing y Comunicaciones forma parte de un importante equipo que crea e ejecuta comunicaciones a nivel de propiedad para nuestros clientes. Bajo el liderazgo del Director de Mercadotecnia y Comunicación, este papel promueve la mensajería en marca a los clientes a través de canales tradicionales, digitales y sociales con el objetivo de mejorar la imagen del hotel. Perfil de candidato Educación y experiencia Requerida : Grado de 2 años en una universidad acreditada en Marketing, Relaciones Públicas, Administración de Empresas o especialidades profesionales relacionadas y 4 años de experiencia en ventas, marketing, digital o área profesional relacionada; Experiencia en marketing de hospitalidad o publicidad digital preferido O grado de licenciatura de 4 años en mercadeo, relaciones públicas, negocios o especialización relacionada. 2 años de experiencias en venta, comercialización, digitales o áreas profesionales asociadas; experiencia en mercadotecnia o agencia de anuncios digitales preferidos. Actividades básicas Hotel Marketing and Advertising Executes el plan anual de marketing al presupuesto, en consulta con el líder GM, Food and Beverage, líderes de operaciones, director de comunicaciones comerciales y equipos de cluster marketing y comercio electrónico. Mantiene una participación frecuente y activa con el gerente de Cluster eCommerce para verificar la alineación, puesta a punto y comunicación bidireccional sobre el estado, evaluación del rendimiento, oportunidades y problemas relacionados con los programas e iniciativas en línea. Verifica que toda la publicidad del hotel en canales digitales está alineada con la voz de la marca. Social Media Content Management facilita el compromiso de las redes sociales y la actualización de contenido en los Canales Digitales locales (por ejemplo, sitio web de hoteles, sitios de viajes). Desarrolla y ejecuta campañas promocionales en F&B, bodas, spa, salas y conferencias a través de canales relevantes de medios de comunicación digital y social. Participa en gestión proactiva de reputación en línea mediante la aparición de comentarios relevantes (positivos o negativos) en los canales de medios sociales y responde en consecuencia. Public Relations and Visual Asset Management desarrolla un amplio plan de relaciones públicas junto con agencia de administración de mensajería post-gobierno. Verifica los recortes de noticias y otros informes en línea, impresos y redes sociales que se completan menciona cada mes para la distribución de propiedades. Gerenciará vendedores externos y agencias de medios; trabaja con socios de la agencia y el líder de relaciones públicas del continente para identificar compras estratégicas de medios de comunicación para sus hoteles (s). Superficies y líderes de PR veterinarios del continente PR Leader respecto a cuáles son los mejores medios para promocionar el hotel. Apoya la coordinación de fotografía para fines publicitarios F&B, garantías y relaciones públicas entre el hotel, la publicidad de la Agencia y los equipos regionales de marketing de campo. gestiona sesiones fotográficas para promociones estacionales o festivas en asociación con el grupo u área. Como punto central de contacto para los fotógrafos aprobados por la región para alimentos, comodidades y áreas locales; coordina las directrices de colección de imágenes de propiedad o cluster para mostrar todas las guías de comercialización de la fotografía adheren a los competidores. General Asiste y administra el desarrollo, coordinación y ejecución de todas las actividades de comunicación con un fuerte énfasis en las promociones e campañas F&B inmobiliarias. Ayuda con la publicación de boletines informativos del hotel. Apoya tareas y funciones de comunicaciones según lo considere necesario. Ayuda en la vinculación y realización de promociones conjuntas F & B. Trabaja con comercio electrónico para verificar el sitio web del Hotel y los sitios web relacionados se actualizan regularmente. #J-18808-Ljbffr.