Commercial Insurance Marketing Manager

Commercial Insurance Marketing Manager

We are seeking a dynamic and experienced Marketing Manager to oversee agency marketing and carrier goals across the Pacific Northwest territory, including OR, WA, ID, and UT. This hands-on role involves managing daily business relationships between the insurance company and independent agents, building and maintaining strong agency partnerships, and supporting mutual growth and profitability.

Key Responsibilities

• Manage and nurture strong agency relationships, acting as the primary liaison between agents, brokers, underwriters, and internal teams.
• Supervise 1-4 marketing staff, including representatives, coordinators, and assistants.
• Develop and implement marketing plans and targeted campaigns in collaboration with marketing staff and internal teams.
• Schedule and conduct appointments with existing and prospective agents within the assigned territory; generate detailed call reports summarizing all visits.
• Travel within the territory to maintain agent engagement and support.
• Gather and analyze competitive intelligence and market trends to inform territory strategies.
• Communicate company positions related to products, forms, and underwriting appetite.
• Assist in the development and redevelopment of products and programs.
• Manage agency acquisitions and process all related documentation promptly and accurately.
• Attend trade shows, social events, and periodic agent recognition events to promote the company and strengthen relationships.
• Maintain and update sales reports monthly, quarterly, and annually.
• Continuously enhance industry knowledge through courses and regular meetings with underwriting staff.
• Distribute approved marketing materials and ensure consistent messaging.
• Utilize strong technical skills with Microsoft Word, Excel, Outlook, and proprietary company systems.
• Other duties as assigned

Qualifications

Compensation and Benefits

This role offers an exciting opportunity to be a key player in a client-focused company, supporting agents and driving marketing initiatives across a diverse territory. If you are passionate about commercial insurance and agency relations, we encourage you to apply.