Senior Manager Marketing

Job Purpose

Strategically lead and manage Cipla's North American initiatives encompassing New Product Launches (NPL), Data Analytics, Respiratory portfolio, and In-Line Portfolio management. Responsible for comprehensive strategic management and execution, advanced analytics, accurate forecasting, portfolio lifecycle management, and operational excellence to achieve commercial success and sustainable growth.

Organizational Chart

Reports to Role

Direct Reports

Indirect Reports

Head of Marketing

None

None

Key Accountabilities / Responsibilities

Accountability Clusters and Major Activities / Responsibilities & Tasks

Accountability Cluster 1 : New Product Launch Management

• Manage pre-commercial activities for New Product Launches in the Retail market
• Facilitating 12-15 new product launches annually, ensuring launch execution per plan in collaboration with Legal, regulatory, planning and supply chain teams
• Build SKU based forecasts, prioritize launches, and communicate volume requirements to the manufacturing procurement teams for readiness in API and finished goods for Day 1 / 181 and competitive entry scenarios
• Develop the market access and pricing strategy
• Monitor the product margins prior to launch, de-prioritize or rationalize launches with low / negative margin products and provide heads-up to procurement team for API price negotiation
• Collaborate with sales, pricing and supply chain to ensure achievement of target sales for newly launched products
• Create and maintain NPL compliance post launch
• Provide a monthly business forecast (LBE)
• Closely monitor the supply plan, Customer Orders, Customer Allocation, New business opportunities and LBE Tracking

Accountability Cluster 2 : Research & Analytics

Accountability Cluster 3 : Respiratory New Product Management

Accountability Cluster 4 : Respiratory / Non-Respiratory In-line Product Management

Accountability Cluster 5 : Non-Respiratory / Speciality Product Management

Accountability Cluster 6 : Forecasting

Accountability Cluster 7 : Data analytics & Dashboarding

Major Challenges / Opportunities

Key Interactions - Roles & Functions

Internal

External

Key Dimensions / Metrics

Key Decisions

Key Decisions

Key Recommendations

Reviewing and Provide Product Trade Dress Approvals for all the new products Cipla USA plans to launch

Market share goals & forecasting for the Respiratory portfolio

Selection & approval of vendor for promotional material development, conducting market research etc.

Provide Latest Business Estimates (LBE)

Customer targeting for new product launches

Designing the Pricing Strategies for all the New Product Launches

Marketing communication to HCPs / Patients / Customers

Education and Experience, Skills & Competencies

Educational & Experience :

Skills & Competencies :

Pay Range : 115k - 149k

About Cipla

Cipla is a leading global pharmaceutical company, dedicated to high-quality, branded, and generic medicines. We are trusted by healthcare professionals and patients across geographies. Over the last eight decades, we have strengthened our leadership in India's pharmaceutical industry and fortified our promise of strengthening our global focus by consolidating and deepening our presence in the key markets of India, South Africa, the U.S., and other economies of the emerging world. Driven by the purpose 'Caring for Life', Cipla's focus has always been on making affordable, world-class medicines with a reputation for uncompromising quality standards across the world. In the last 85 + years, Cipla has emerged as one of the most respected pharmaceutical names in India as well as across more than 100 countries. Cipla is a fast-growing pharmaceutical company with a continued focus on the expanse of our strong legacy. Over the last five years, Cipla has significantly expanded its portfolio and presence in the U.S. with both a generic and brand division.

Equal Opportunity Employer

Cipla is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, genetic information, disability, protected veteran status, or any other legally protected group status. At Cipla, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require reasonable accommodation to make your application or interview experience a great one, please contact the recruiter.

Disclaimer on Pay Ranges

The salary range mentioned above is an anticipated base salary range for this position. Exactsalary depends on several factors such as experience, skills, education, and budget. Salary range may vary based ongeographic location. In addition to base salary, this position may be eligible for benefits and participation in a bonus program based on performance and company results.

Benefits

In addition to a fulfilling career and competitive salary, the Company offers a comprehensive benefits package to include a 401(k) savings plan and matching, health insurance - medical / dental / vision, health savings account(HSA), flexible spending account (FSA), paid time off (PTO) - vacation / sick / flextime, paid holidays, short-term disability (STD), long-term disability (LTD), parental leave, paid and unpaid family leave, employee discounts, and other benefits