Talent.com
Manager, Public Relations Job at AutoNation in Fort Lauderdale

Manager, Public Relations Job at AutoNation in Fort Lauderdale

MediabistroFort Lauderdale, FL, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Join to apply for the Manager, Public Relations role at AutoNation

Join to apply for the Manager, Public Relations role at AutoNation

Get AI-powered advice on this job and more exclusive features.

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

So what do you say? Are you ready to be part of something big?

We are seeking a dynamic and strategic Public Relations Manager to elevate our corporate brand reputation, strengthen executive visibility, and align our internal values with compelling external messaging. This role will serve as the primary liaison with our PR agency, coordinating proactive media efforts, issue management, and storytelling initiatives that reflect the company’s purpose and DRIVE behaviors.

As the lead for our external communications efforts, you will work closely with internal communications, corporate affairs, and senior leaders to ensure a cohesive voice across all channels.

Key Responsibilities

Agency & Media Relations

  • Act as the day-to-day point of contact for the company’s PR agency, ensuring alignment with strategic goals and messaging.
  • Develop and review press materials, media lists, and briefing documents.
  • Pitch and coordinate earned media opportunities aligned with business priorities and campaign themes.
  • Lead media readiness planning and support for executive spokespeople.

Executive Visibility

  • Create and execute visibility plans for senior leaders including media interviews, award nominations, and speaking opportunities.

    • Issues & Crisis Communications

  • Partner with Legal, HR, and Operations to prepare reactive statements and response plans for potential reputational risks.
  • Maintain and update a Crisis Communications Playbook; conduct scenario-based training annually.

    • Campaign & Content Support

  • Ensure PR campaigns support larger company-wide efforts
  • Monitor trends and news cycles to identify proactive storytelling opportunities that reflect brand purpose.

    • Team Leadership & Development

  • Supervise and develop the Public Relations Specialist, providing growth opportunities and mentorship.
  • Foster cross-functional collaboration with internal communications, marketing, HR, and corporate affairs teams.

    • Required Qualifications

  • Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
  • 5-7 years of experience in PR, corporate communications, or media strategy (agency and in-house experience preferred)
  • Proven success in managing PR agencies and building strong media relationships
  • Experience working with executives on visibility and positioning
  • Strong understanding of issue / crisis communications best practices
  • Excellent writing, editing, and strategic thinking skills

    • Preferred Qualifications

  • Automotive, retail, or Fortune 500 experience
  • Working knowledge of ESG, philanthropy, or CSR communications
  • Familiarity with internal comms strategy and cultural alignment initiatives

    • Key Competencies

  • Strategic Planning & Execution
  • Relationship Management (Media, Executives, Agency)
  • Situational Awareness & Crisis Preparedness
  • Leadership & Mentorship
  • Cross-functional Collaboration
  • Measurement and ROI-focused Reporting

    • Exciting Benefits And Perks Await You

  • Competitive compensation and 401k matching
  • Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
  • Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
  • Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
  • Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

    • AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing, Public Relations, and Writing / Editing

    Industries

    Motor Vehicle Manufacturing

    Referrals increase your chances of interviewing at AutoNation by 2x

    Sign in to set job alerts for “Public Relations Manager” roles.

    Senior Manager, Communications - Southeast

    Miami, FL $50,000.00-$55,000.00 2 months ago

    Transportation & Transit Communications Manager

    Public Relations Vice President (B2B Technology)

    Corporate Communications Manager - FT - Days - MHS

    Miami-Dade County, FL $80,000.00-$85,000.00 3 weeks ago

    Executive Communications Manager, 2 Hour Learning (Remote) - $400,000 / year USD

    Miami, FL $80,000.00-$90,000.00 18 hours ago

    Customer Communications Strategy & Implementation Manager - Lifecycle Management

    Manager, National Field Marketing (Alani Nu)

    Public Relations Vice President (Cybersecurity, Financial Services)

    Webinar Host & Marketing Campaigns Manager (Fully Remote)

    Fort Lauderdale, FL $40.00-$50.00 2 days ago

    Public Relations Account Manager (B2B Technology, Cybersecurity, Financial Services)

    Assistant Director of Procurement and Sustainability

    Miami-Fort Lauderdale Area $123,000.00-$140,000.00 4 weeks ago

    Miami, FL $150,000.00-$200,000.00 5 months ago

    Senior Social Media Strategist / Content Manager

    Weston, FL $99,800.00-$143,450.00 1 month ago

    Miami Lakes, FL $60,000.00-$80,000.00 1 week ago

    Hialeah, FL $60,000.00-$80,000.00 1 week ago

    Fort Lauderdale, FL $80,000.00-$85,000.00 9 hours ago

    Hollywood, FL $60,000.00-$70,000.00 2 weeks ago

    Manager, In-Restaurant Marketing Communications, Burger King, US&C

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Public Manager Job At • Fort Lauderdale, FL, United States