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Marketing Manager - B2B SaaS Software

Marketing Manager - B2B SaaS Software

Nalpeironboulder, Colorado, United States
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DO NOT APPLY FOR THIS ROLE IF YOU DO NOT HAVE EXTENSIVE B2B SAAS OR SOFTWARE EXPERIENCE - USA BASED ONLY

B2B SaaS Marketing Manager

Location : Remote

Type : Full-time, Mid-level

Nalpeiron Inc. is seeking a strategic, data-driven B2B SaaS Marketing Manager to lead and execute our marketing initiatives. This is a unique opportunity to shape and scale our marketing function, drive measurable growth, and make a direct impact on our market presence.

This as a key role in a small company where you will be hands on and in control of driving growth marketing with with the CMO and other team members in a fun collaborative environment.

About Nalpeiron

Founded in 2005, Nalpeiron pioneered cloud-based software licensing solutions. Through continuous innovation, we now offer The Nalpeiron Growth Platform, our best-in-class platform.

Our success stems from our inclusive remote-first culture, where diverse team members balance personal lives while delivering exceptional results. Many of our original team members and customers have stayed with us for over a decade.

With a flat organizational structure and no office politics, we're a stable, profitable company focused on creating outstanding products for enterprise software customers.

https : / / nalpeiron.com /

About the Role

As our B2B SaaS Marketing Manager, you will develop and implement comprehensive marketing strategies that drive customer acquisition, product adoption, and brand awareness. You'll work cross-functionally with sales, product, and leadership teams to align marketing efforts with business objectives and ensure a consistent, compelling brand message across all channels.

Key Responsibilities

  • Strategy & Planning : Develop and execute go-to-market strategies for new features and products, informed by market research, competitive analysis, and business goals.

Including pricing, positioning, and packaging of offerings

  • Growth strategies
  • Campaign Management : Lead demand generation and lifecycle marketing campaigns across digital channels (SEO, PPC, email, social, content, webinars, and partnerships) to drive qualified leads and customer engagement.

    • Working with our agencies and team members to maximize inbound lead generation

  • Content Leadership : Oversee the creation of high-quality, value-driven content that communicates our proposition and resonates with technical and business audiences.
  • Analytics & Optimization : Set KPIs, monitor campaign performance, and leverage analytics tools to optimize marketing initiatives, lower customer acquisition costs, and maximize ROI.
  • Collaboration : Partner with sales, product, and customer success teams to ensure alignment, support lead conversion, and enhance the customer journey.
  • Brand Positioning : Develop compelling messaging and positioning that differentiates our solutions in the competitive SaaS landscape.
  • Market Insight : Conduct ongoing market and customer analysis to identify growth opportunities and inform strategic decisions.
  • Resource Coordination : Manage relationships with agencies, freelancers, and internal stakeholders to execute marketing initiatives efficiently.

    • What We're Looking For

  • 3+ years of experience in B2B SaaS marketing , with a proven ability to build and execute marketing strategies from the ground up.
  • Strong expertise in digital marketing channels, including SEO, paid acquisition, content marketing, and email automation.
  • Analytical mindset with proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, AI tools, etc).
  • Experience with lifecycle marketing, product-led growth, and subscription-based models is highly desirable.
  • Excellent communication skills with the ability to craft messaging for technical and business audiences.
  • Demonstrated project management skills and experience coordinating cross-functional teams or external partners.
  • Entrepreneurial, proactive, and comfortable working in a fast-paced, high-impact environment.
  • Someone who loves making content, especially video and podcasts.

    • Why Join Us

  • 100% remote, flexible work environment with a high degree of autonomy.
  • Safe, mature Software business with 20 years in business - not a startup.
  • Opportunity to build and scale a marketing function directly influencing company growth.
  • Collaborative, entrepreneurial team culture focused on innovation and continuous learning.
  • Competitive compensation and benefits, including stock options for high performers.
  • 25 days paid holiday as well as regular US holidays.
  • Family-friendly and flexible work environment timing.

    • If you're a creative, data-driven marketer ready to take ownership of a high-impact B2B SaaS marketing role, we want to hear from you.

    Apply today and help us shape the future of enterprise software marketing!

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    B2b Marketing Manager • boulder, Colorado, United States