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Program Lead

Program Lead

Meta PlatformsNew York, NY, US
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Program Lead

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content, and experiences for Meta, Facebook, Instagram, WhatsApp, and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world-class talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and industry-leading creative narrative for work that reaches an audience across the globe due to the scale of our products. We are looking for an experienced Program Manager to help create and deliver impactful work across our Business Marketing Group (BMG). The role sits under BMG, but within Creative X - our internal global agency that drives the creative vision for Meta brands and how they are perceived in the world. Creative X Program Managers lead the development and implementation of integrated creative programs. These are outbound marketing efforts that require close collaboration with marketers and product teams.

Program Lead Responsibilities

  • Lead the development of integrated marketing campaigns
  • Create partnerships with marketers, integrated marketers, channel leads, product marketing managers, internal creative teams, and external agencies
  • Reports directly to the Head of Program Management for the Business Marketing Group
  • Partner with marketing and creative leads for operational and creative needs across the full marketing plan
  • Orchestrate how creative projects fit within the wider business portfolio through the lens of objectives, impact, risks, and resources
  • Prioritize competing needs with reasoning and viable solutions across multiple teams and projects
  • Build and optimize systems, tools, and standards that improve creative production within the organization
  • Coordinate the wider team to ensure successful communication and delivery of various marketing launches
  • In partnership with International and Integrated Marketers, manage agency relationships for large-scale integrated creative campaigns
  • Manage workflow for inbound and outbound projects, integrated production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines
  • Maintain brand integrity across all project deliverables, working closely within Design, Legal, and Product guidance
  • Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles
  • Travel for key meetings or events

Minimum Qualifications

  • 10+ years of client-facing experience within a creative agency or in-house, in a demonstrably equivalent role
  • Experience in cross-functional collaboration, organizational design, and systems planning
  • Creative operations experience in setting priorities, problem-solving, multi-tasking, and negotiation
  • Experience in creative planning and development, production, editorial, finishing, and delivery / trafficking
  • Experience across major creative channels and large-scale integrated creative campaigns
  • Experience working across global markets
  • Preferred Qualifications

  • Experience working as a cross-functional manager within a quick-changing, often ambiguous, start-up environment
  • Experience in shipping work across all channels including events
  • Experience working with a large, global tech company
  • Interest in new technology, specifically MR and AI
  • 142,000 / year to $202,000 / year + bonus + equity + benefits

    Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

    Meta is an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

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    Program Lead • New York, NY, US