Marketing Specialist

Marketing Specialist

Location : Chicago, Illinois

Business Unit : Rush Medical Center

Hospital : Rush University Medical Center

Department : RUSH Mrktg Strtgy-Clinical Svc

Work Type : Full Time (Total FTE between 0.9 and 1.0)

Shift : Shift 1

Work Schedule : 8 Hr (8 : 00 : 00 AM - 5 : 00 : 00 PM)

Pay Range : $61,068 - $99,403 per year

Rush salaries are determined by many factors including, but not limited to, education, job-related experience and skills, as well as internal equity and industry specific market data. The pay range for each role reflects Rush's anticipated wage or salary reasonably expected to be offered for the position. Offers may vary depending on the circumstances of each case.

Summary :

As a member of the Rush Marketing Communications team, the marketing specialist will develop and implement service area marketing strategies to generate demand for and increase the reputation of and engagement with clinical services, programs and providers, including Digestive Diseases. The specialist will be responsible for project management of digital, physician and reputation marketing projects. The specialist will collaborate with members of the Marketing Communications team, including staff in Marketing Strategy; Digital and Web Strategy; Brand Strategy & Creative Media; Strategic External Communications and Strategic Internal Communications. The person in this role leads the execution of these strategies and works in close collaboration with clinical service area physicians and administrative leaders and leaders in other areas of Rush including Strategy, Finance and Knowledge Management. The person in this role is expert in all facets of successful marketing communications implementation including digital, search engine optimization, direct mail, advertising, social media, videos and other leading-edge marketing tactics. The marketing specialist will also collaborate with vendors and community representatives outside of RUSH to accomplish these objectives. Works occasional off-shift hours and weekends and occasionally off campus for various events. Exemplifies the Rush mission, vision and ICARE values and acts in accordance with Rush policies and procedures.

Responsibilities

Assists in the marketing planning process for strategic programs, providing client service and marketing support. A primary client will be Digestive Diseases.

Assists the marketing team by researching and analyzing competitors' marketing.

Manages implementation of marketing strategies and projects for key services and providers. Audiences include patients, referring physicians, peer physicians, Rush network physicians, service line staff and payors.

Gathers, monitors and presents data from several sources. Works with the director and senior marketing strategists and analysts to produce reports on the effectiveness of marketing strategy and tactics.

As needed, works with internal communications team to support engagement initiatives.

As needed, works with faculty recruitment to support physician recruitment.

As needed, support key industry events, presentations and societal appointments.

Minimal, but regular administrative support and additional support when needed.

Competencies

Excellent communication skills, including a background in editorial style; familiarity with AP style preferred.

Ability to communicate effectively and confidently at all levels of the organization to promote and gain approval for ideas and plans.

Strength in critical and strategic thinking.

Successfully manage multiple projects simultaneously.

Ability to collaborate with and in some cases convene teams that include participants from other areas of the department and organization to integrate the deliverables of the functions and achieve common goals to successfully support the mission and business objectives of RUSH.

Maximize the use of available information to make data-informed decisions; incorporate data visualization into message development and deployment strategies

Contribute to a department-wide culture of collaboration, integrated program planning, processes, shared tools and problem-solving by facilitating cross-team initiatives that leverage individual contributors, help ensure employee engagement, ownership of work, and a high level of productivity.

Strong problem-solving abilities, resourcefulness, and ingenuity.

Excellent organizational and planning skills, with the ability to independently manage multiple projects simultaneously.

Understanding of and the ability to apply the full range of marketing tools and functionalities to meet marketing goals.

CRM and project management experience.

Exceptional people skills to build effective relationships with colleagues within RUSH and external clients.

Exceptional organizational skills and attention to detail.

Creativity, resourcefulness and computer skills.

Required Job Qualifications

Bachelor's degree in Communications, Marketing, or related field.

Minimum of three to five years of experience in Marketing or Marketing Communications.

Works effectively with Rush staff at all levels.

Exceptional organizational skills and detail-orientation.

Creativity, resourcefulness, computer skills required, including Microsoft Office.

Manages multiple projects simultaneously.

Works occasional off-shift hours and weekends.

Preferred Job Qualifications

Hospital / medical center experience.

Physical Demands :

Ability to move throughout the Rush

Ability to lift or carrying objects 35-40 pounds.

Rush is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.