Senior Group Manager, Brand Media

Senior Group Manager, Digital Marketing

Work Location : Mount Laurel, New Jersey, United States Of America Hours : 40 Pay Details : $115,440 - $186,160 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line Of Business : Marketing

Job Description : The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and / or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and / or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management / enterprise areas. This role reports into AVP Of Us Brand, Creative & Media who oversees all Us Brand Media plans, creative and our in-house agency. This role is responsible for all brand media buying, planning and measurement as well as organic social media. In overseeing brand media, this role is responsible for the strategy and execution of all awareness media campaigns, spanning enterprise brand initiatives, local / regional campaigns, and product awareness plans. The team has an expertise across traditional and digital media and works with our media agency of record very closely to build strategies and create plans based on marketing and business objectives. The team also has an expertise in digital media buying, specifically in the Meta and Search space, which the organization has in-housed. The team is also responsible for the reporting and analytics of our media plans and deepening our measurement capabilities. In overseeing organic social, the role oversees our TD social handles in the US. The team is responsible for the posting strategy on all platforms, creation of assets and / or the shared development of assets with other teams, social listening and insights, and ownership of our employee advocacy programs. The team works closely with our Canadian counterparts to develop strategies for North American social posts and listening objectives. The team works across all areas of the bank, including marketing, PR, and business lines, to develop strategy and creative assets to post on our channels. The team also has a passion for reporting and analytics, working to further our reporting capabilities to help demonstrate the importance of organic social media and its impact on the brand and organization at large.

Depth & Scope :

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any / all disciplinary actions, as required
• Oversees and leads a large and / or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas
• Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and / or deliverables / frameworks / short to long term goals, etc.)
• Sets operational team direction and collaborates with others to execute on common goals
• Focuses on longer-range planning for functional area (e.g. 12 months or greater)

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