Product Marketing Manager (HOAi)

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Product Marketing Manager (HOAi)

role at

Vantaca .

HOAi is a fast‑growing startup revolutionizing the community association management industry. Our AI workforce platform integrates machine learning technology to streamline labor‑heavy processes, eliminating inefficiencies and driving scalability. With rapid growth in the AI space, we are pushing boundaries to redefine industry standards. HOAi is the leading AI solution for the community association management industry, enabling organizations to deploy AI Agents that function like experienced managers. These AI Agents go beyond traditional AI by proactively executing complex, multi‑step processes with human‑like reasoning—working autonomously, 24 / 7, across your entire operation. This transformation optimizes labor costs, enables growth without additional hires, and ensures faster, higher‑quality service for residents and board members. HOAi was acquired by Vantaca in the Fall of 2024. Vantaca has achieved unicorn status with a $1.25B valuation, so it’s safe to say we’re past the “scrappy startup phase.” We’re building the category‑defining platform that will transform how an entire industry operates.

Overview

The Product Marketing Manager sits at the intersection of Marketing, Product and Sales to support go‑to‑market initiatives, demand‑generation campaigns, and brand and market awareness efforts. The ideal candidate will be laser‑focused on the customer experience, conveying sophisticated ideas with simplicity and empathy. They will have demonstrated success internalizing customer challenges, translating product complexity into GTM simplicity, and an ability to operate effectively across an expanding portfolio of AI products. As Product Marketing Manager, you’ll develop a deep connection to our platform and help bring frontier AI services to market that enrich the day‑to‑day experience of our users while supporting business objectives and growth initiatives.

Accountability Key Initiatives

Strategic Leadership : Drive high‑level initiatives including suite‑level positioning & messaging, pricing & packaging strategy, competitive intelligence, win / loss analysis, and market research

Tactical Execution : Lead product / feature / integration launches with precision, focusing on adoption, expansion, and revenue growth

Subject Matter Expertise : Become the go‑to expert on products, providing guidance throughout the organization on both macro strategic questions and micro tactical details

Cross‑Functional Partnership : Establish strong collaborative relationships with Product Management, Customer Experience, and Go‑to‑Market teams to ensure alignment and execution excellence

Portfolio Coverage : Provide comprehensive marketing support across HOAi’s growing suite of product offerings

Expectations for Success

Shared responsibility with Product to meet / exceed product adoption and expansion targets

Timely execution and delivery of GTM efforts and product launches

Sales enablement effectiveness (measured through GTM feedback and utilization of materials)

Contribution to improved win rates and revenue growth

Quality and impact of competitive intelligence and market positioning

Responsibilities

Strategic Initiatives

Develop compelling positioning and messaging that differentiates HOAi’s products and clearly articulates customer value and ROI

Maintain comprehensive competitive intelligence including battlecards, objection handling, and tracking market narratives

Lead market research initiatives to identify opportunities and validate product‑market fit

Contribute to pricing and packaging strategy decisions

Product Launch & Adoption

Partner with Product Management to plan and execute successful product launches with clear adoption and growth targets

Create and maintain product launch playbooks and GTM frameworks

Drive product adoption campaigns and expansion initiatives across the customer base, while coordinating cross‑functional launch activities and communications

Sales Enablement

Maintain deep understanding of product roadmap to effectively enable sales without misaligning expectations

Create customer‑facing and sales content including presentations, data sheets, battlecards, website copy, case studies, and blog posts

Develop buyer persona profiles and connect customer success stories to prospects in targeted, relevant ways

Work with marketing team members and creative agencies to create modern digital media including Consensus, video demos and interactive content

Analysis & Optimization

Leverage data and analytics to inform marketing decisions and measure campaign effectiveness

Design and analyze A / B tests with velocity to continuously improve messaging and conversion

Track and report on key product marketing metrics and KPIs

Requirements

3‑5+ years of experience in product marketing with a demonstrated track record of bringing technology products and services to market

Experience in SaaS software, particularly complex platforms with a suite of products that require the ability to get smart quickly

Experience with fintech or proptech desirable, but not required

Exemplary messaging and visual storytelling abilities with a keen design eye

Proficiency in written communication with superior editorial skills

Strong verbal communication and presentation skills with the ability to persuade and sell ideas

Ability to communicate and collaborate cross‑functionally

Ability to flourish in a fast‑paced, high‑growth work environment, learn quickly, and comfort with ambiguity

An early adopter who’s eager to evaluate new tools and methods to become more effective (e.g., Clay)

Interested in monitoring industry and technology trends to uncover novel approaches to challenges

Core Values

Always Growing : likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow

Win as a Team : builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together

Accountability Starts with Me : notices problems and takes personal action to solve them

Unwavering Commitment to Customer Experience : regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes

Innovate Boldly : we challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success

Why You Should Join Our Team

Our eNPS is +68

Benefits : Medical, Dental, and Vision kick in day one

Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year)

401K with company match

Remote flexible – come to the office when needed

Great parental leave benefits

Named on Inc 5000 list of America’s fastest growing private companies

Named on Inc 5000 Vet 100 private companies list multiple years in a row

Winner of Coastal Entrepreneur Award, Technology Category

Active employee‑led culture committee

Ongoing industry and professional development trainings available to all employees

Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community

We’re playing offense to win! Our product market fit and our world‑class employees make us the leader in our space. We’re building something cool and people like it here

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Software Development

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