Job description :
Branding & Merchandising Specialist
Location : Hialeah, FL 33018
Department : Marketing
Pay : $21.00 Per hour + overtime
Job Type : Full-Time
Position Overview :
We are seeking a highly organized and detail-oriented Marketing administrative assistant to support our marketing and sales operations. This role is responsible for managing point-of-purchase (POP) materials, overseeing brand execution across retail and wholesale channels, generating strategic sales reports, and controlling marketing budgets. The ideal candidate thrives in a fast-paced, collaborative environment and brings strong analytical, communication, and project management skills.
Key Responsibilities :
Sales Reporting & Strategic Support :
- Prepare and manage recurring reports, including :
- AK reports
- SKU / category sales performance by country (24-month view)
- COOP program monthly control reports
- Purchasing plans
- POP inventory audits and tracking
- Deliver custom reports and actionable insights to assist the sales team in client and market analysis.
POP (Point-of-Purchase) Material Management :
Process, track, and replenish POP material orders.Conduct quarterly audits of both virtual and physical inventory.Source and negotiate with suppliers for POP production and logistics.Marketing Expense & COOP Program Oversight :
Reconcile marketing expenses in accordance with commercial agreements and budgets.Monitor customer COOP budgets and ensure timely reporting and compliance with audit standards.Collaborate with Accounts Payable to reconcile COOP claims and reimbursements.Retail & Wholesale Channel Management :
Analyze weekly retail promoter sales and attendance reports.Track and report on competitive activity in retail environments.Coordinate POP usage and branding compliance across channels.Prepare salary and expense reports for promoters and coordinate with third-party agencies.Accounting Support :
Submit credit note and internal requisition requests.Provide clients with timely updates on credit statuses and reimbursements.Inventory Control :
Initiate inventory adjustments and maintain ongoing oversight of POP inventory levels.Event Planning & Coordination :
Manage budgets and quotes for corporate events, including venues, logistics, and entertainment.Coordinate contracts with external vendors, hotels, and restaurants.Repack Project Support :
Assist in the planning and execution of repack projects.Manage label printing, packaging materials, and UPC tracking.Maintain budget control for repack initiatives.Qualifications :
35 years of experience in marketing, merchandising, brand management, or related roles.Bilingual : Fluent in English and Spanish (spoken and written).Advanced proficiency in Microsoft Excel (pivot tables, formulas), Word, Outlook, and PowerPoint.Experience in managing marketing budgets, POP logistics, and retail / wholesale branding is preferred.Skills & Attributes :
Excellent organizational and project management skills.Strong analytical mindset with experience in data and market trend analysis.Attention to detail and commitment to quality.Effective communication and interpersonal abilities.Ability to manage multiple projects simultaneously in a fast-paced environment.Willingness to travel as needed for corporate events or brand-related activities.Job Types : Full-time, Contract
Work Location : In person (Hialeah, FL)