Director, Member Engagement & Communications

JOB DESCRIPTION

SUMMARYThe Director, Member Engagement & Communications reports to the AVP, Marketing and is responsible for leading strategic efforts in educating and engaging members about their health benefits. This role will focus on increasing awareness, accessibility, and utilization of benefits to drive healthier outcomes, particularly among minority and underserved populations. This position will develop and implement multi-channel engagement strategies, ensuring messaging is culturally relevant and effectively reaches members in their preferred language and format. This position has direct management responsibility of one Communications Manager.

Qualifications

• Bachelor’s degree (BA / BS) business, marketing or communications and six (6) to eight (8) years of work experience in healthcare, insurance or employee benefits, preferred.
• Strong proficiency in English communication is essential. Bilingual fluency in Spanish (spoken and written) is preferred.
• Demonstrated experience developing targeted engagement strategies for targeted populations.
• Deep understanding of healthcare literacy challenges, particularly among Medicaid and employer-sponsored insurance populations. Direct experience working with Medicaid programs and populations, highly desired.
• Strong background in developing marketing and communications materials.
• Experience leveraging digital and traditional communication channels to drive engagement.
• Excellent interpersonal and relationship-building skills with internal teams and external community partners.
• Experience developing and executing culturally relevant outreach campaigns, preferred.
• Knowledge of compliance and regulatory requirements related to healthcare communications, preferred.
• Internet access provided by a cable or fiber provider with 40 MB download and 10 MB upload speeds.
• Home router with wired Ethernet (wireless connections and hotspots are not permitted).
• A designated room for your office or steps taken to protect company information (., facing computer towards wall,
• A functioning smoke detector, fire extinguisher, and first aid kit on site.
• Verifiable, clean DMV record and the ability to travel to various locations throughout the . (mainly California and Arizona) up to 25% of the time.

Duties And Responsibilities

Member Engagement Strategy

Communications & Marketing

Community Outreach & Population Engagement

Management & Leadership

Other

Physical Demands / Work Environment

The physical demands and work environment described here represent those that an employee must meet to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to communicate with others. The employee frequently is required to travel to both indoor and outdoor areas that can vary in exposure and temperature. The employee is frequently required to operate a motor vehicle, use objects, tools, or controls, and / or required to lift up to 50lbs. The noise level in the work environment is usually moderate.