Marketing Operations Specialist
We're looking for a detail-oriented Marketing Operations Specialist to join our team and help drive measurable results across multiple marketing channels. This role blends campaign execution with data analysis, requiring a strong grasp of digital platforms and the ability to turn insights into action.
Key Responsibilities
- Implement and track marketing campaigns across PPC, email, social media and other channels.
- Manage PPC efforts, including :
Keyword research and monitoring
Ad copy review and optimizationBudget tracking and performance reportingCollaboration with our PPC agency for ongoing improvementsConduct competitor and market research (pricing, products, keywords).Maintain and update campaign performance reports, including our Aero Scorecard.Build and manage prospect lists for outbound campaigns using tools like ZoomInfo, Charm.io, etc.Manage and maintain CRM data accuracy.Track and analyze campaign metrics using Google Analytics and other reporting tools.Collaborate with the marketing team to create and edit landing pages and campaigns.Technical monthly audit of Aero's website and working with vendors to resolve any issues / red flags.Social Media Coordination including :Working with the Marketing Director to coordinate monthly calendar
Coordinate posts and respond to postsReputation ManagementSEO Keyword managementJob Requirements
Minimum of 2 years of experience in digital marketing or a related role.Hands on experience with PPC platforms, Google Analytics and campaign management tools.Proficiency with CRM platforms and marketing automation tools.Strong analytical skills with the ability to interpret data and generate actionable insights.Highly skilled in Excel.Ability to manage multiple projects and meet deadlines.Excellent organizational and time management skills.Bachelor's degree in Marketing, Communications, Business or a related fieldWhat We Offer
Competitive salary based on experience.Opportunity to earn a quarterly bonus.Opportunity to work in a collaborative, growth-focused environment.Medical, dental and vision insurance.Employer paid life / AD&D Coverage (Up to $50K).Employer paid short term disability (up to 26 weeks).Additional voluntary life / AD&D coverage (for yourself, spouse and child(ren)).Voluntary long-term disability coverage.Voluntary group accident, critical illness, hospital and cancer coverage.401(k) Retirement Saving Plan (includes 100% company match up to the first 4% employee contribution).Generous paid time off program 3 weeks of PTO starting first full year of employment (prorated first year based on hire date).7 paid holidays (Closed New Year's Day, Memorial Day, 4th
of July, LaborDay, Thanksgiving Day, Christmas Eve and Christmas Day).
Employee Assistance Program (EAP).Community outreach programs annual employee selected and driven fundraisers (Pink Ribbon Girls, National MS Society, Food Drive, Holiday Toy Drives, ALS, St. Aloysius, March of Dimes, Red Wolf Sanctuary).Aero is a drug-free workplace with a keen focus on safety.Aero is an Equal Opportunity Employer.