Director Social Media

Social Media Director

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

We are seeking an experienced, strategic and creative Social Media Director to lead our social media presence across channels for both The Freeman Company (parent company) and the Freeman brand. This role is responsible for shaping and executing the social media strategies to elevate both The Freeman Company and the Freeman brand, drive audience growth and deliver measurable business impact on distinct channels for each. The ideal candidate demonstrates the ability to see the "big picture," has a knack for creative storytelling, and is willing to participate in hands-on execution while leading a high performing team. The candidate is also well versed in the ever-changing world of social media trends, while ensuring content is meaningful, on-brand, creative and when needed nimble. This role serves as a key member of the Marketing leadership team, and is the primary liaison to content creation, creative and agency partners as needed. This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and / or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

• Develop and oversee a global social media strategy that aligns with business goals, brand identity for The Freeman Company (parent company) and the Freeman brand, and audience needs
• Lead the creation and distribution of engaging, platform-specific organic content across channels including Facebook, Instagram and LinkedIn, as well as future emerging channels or existing channels the brand may enter
• Lead the establishment of the brand's social media voice and guidelines, ensuring responsible content management, consistent tone, and compelling messaging / storytelling across platforms
• Monitor performance metrics, analyze data and be able to provide recommendations for optimizations such as content for boosting, cross-sharing or collaborations
• Proactively identify cultural moment opportunities that are aligned with our brand and spearhead the right approach to activate social channels within the cultural moment
• Develop and integrate engaging and distinctive social campaigns / engaging content to support and drive brand-building and awareness-driving campaigns as well as conversion
• Partner with senior level cross-functional leaders or strategic partners to plan, integrate and maximize content performance that drive engagement and conversion
• Establish goals, objectives and manage expectations of high performing social media team and partners, including oversight of analytics dashboard for social media performance

Education & Experience

What We Offer

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.