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Senior Designer, Performance Footwear

Senior Designer, Performance Footwear

Reebok International, LtdBoston, MA, US
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Job Description

Job Description

Purpose & Overall Relevance for the Organization :

  • This role will successfully combine Reebok’s brand DNA and market feedback to create innovative footwear designs that meet / exceed the needs and expectations of our consumer
  • This level of designer Incorporates fresh, market-relevant ideas into designs that push design boundaries while remaining brand relevant
  • This level of designer is mature enough to be the innovator, a broader thinker and category influencer
  • This designer will build internal partnerships with PMs and Developers to ensure the team is successful

Key Responsibilities :

  • Actively supports and participates in Seasonal Design Direction workshops, DIG offsites and other design events. Helps influence Creative Direction and DIG outcomes into actionable information that influences footwear
  • Thorough knowledge of manufacturing, business and consumer needs. Breaks down complex problems to arrive at multiple solutions regardless of emotions (business first). Calls on experts if necessary
  • Understands where to push / innovate
  • Can prioritize product details that offer the greatest impact to achieve required TFOB
  • Demonstrates a thorough knowledge of our industry, the competition, the consumer, product costing, product performance and manufacturability to formulate the best design outcome
  • Expected to travel to Asia for development trips and domestic / international for trend research trips
  • Key Relationships :

  • Capable of clearly guiding junior level designers. Has helped set category goals and is capable of guiding others toward achieving these goals
  • Works well autonomously
  • Accountable for partnering with Marketing and Product Development in conjunction with the Design
  • Manager to make appropriate business and product ideation decisions. Supports and advocates for design process. Offers recommendations for improvement of processes
  • Meets key deadlines for projects and assures that direct reports (if applicable) are doing the same
  • Has a solid understanding of the product creation process and timelines
  • Maintains constant communication with all relevant team members to ensure smooth flow of information and creation process
  • Knowledge Skills and Abilities :

  • Solid understanding of construction and process. Presentation drawings clearly illustrate design
  • Intent with honest proportions and resolved details. Consistently applies color and materials relevant to brand, consumer & retail
  • Aesthetics driven by Brand DNA, Seasonal Direction and functional / aesthetic desires of the consumer
  • Solid experience with 2D / 3D tech drawings. Mastered Tech Pack creation
  • Understands the effects of subtle changes to benefit comfort & performance
  • Prepares and delivers effective design presentations (visually and verbally) to all levels within the org
  • Delivers presentations that are informative, concise and sell concepts effectively. Can read an audience and adjust in real time. Can debate concept direction and business need
  • Can manage a heavy workload and leads by example
  • Influential designer within category
  • Knowledge of Reebok's consumer segments through involvement in consumer research, personal research, personal involvement in consumer segment. Retail knowledge based on personal and team retail visits
  • Understanding of Brand DNA and consumer needs and consistently applies this knowledge to concepts. Understands manufacturing processes and cost drivers. Maintains constructive partnership with team and leadership
  • Solid experience with Adobe Illustrator, Photoshop. 3D CAD experience is a Benefit. Solid skills with rendering. AI rendering skills are a plus
  • Requirements

  • Completed BA or Master's degree in Design
  • 5+ years of experience within Athletic Lifestyle brand
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    Senior Designer • Boston, MA, US