Job Description
Job Description
Purpose & Overall Relevance for the Organization :
- This role will successfully combine Reebok’s brand DNA and market feedback to create innovative footwear designs that meet / exceed the needs and expectations of our consumer
- This level of designer Incorporates fresh, market-relevant ideas into designs that push design boundaries while remaining brand relevant
- This level of designer is mature enough to be the innovator, a broader thinker and category influencer
- This designer will build internal partnerships with PMs and Developers to ensure the team is successful
Key Responsibilities :
Actively supports and participates in Seasonal Design Direction workshops, DIG offsites and other design events. Helps influence Creative Direction and DIG outcomes into actionable information that influences footwearThorough knowledge of manufacturing, business and consumer needs. Breaks down complex problems to arrive at multiple solutions regardless of emotions (business first). Calls on experts if necessaryUnderstands where to push / innovateCan prioritize product details that offer the greatest impact to achieve required TFOBDemonstrates a thorough knowledge of our industry, the competition, the consumer, product costing, product performance and manufacturability to formulate the best design outcomeExpected to travel to Asia for development trips and domestic / international for trend research tripsKey Relationships :
Capable of clearly guiding junior level designers. Has helped set category goals and is capable of guiding others toward achieving these goalsWorks well autonomouslyAccountable for partnering with Marketing and Product Development in conjunction with the DesignManager to make appropriate business and product ideation decisions. Supports and advocates for design process. Offers recommendations for improvement of processesMeets key deadlines for projects and assures that direct reports (if applicable) are doing the sameHas a solid understanding of the product creation process and timelinesMaintains constant communication with all relevant team members to ensure smooth flow of information and creation processKnowledge Skills and Abilities :
Solid understanding of construction and process. Presentation drawings clearly illustrate designIntent with honest proportions and resolved details. Consistently applies color and materials relevant to brand, consumer & retailAesthetics driven by Brand DNA, Seasonal Direction and functional / aesthetic desires of the consumerSolid experience with 2D / 3D tech drawings. Mastered Tech Pack creationUnderstands the effects of subtle changes to benefit comfort & performancePrepares and delivers effective design presentations (visually and verbally) to all levels within the orgDelivers presentations that are informative, concise and sell concepts effectively. Can read an audience and adjust in real time. Can debate concept direction and business needCan manage a heavy workload and leads by exampleInfluential designer within categoryKnowledge of Reebok's consumer segments through involvement in consumer research, personal research, personal involvement in consumer segment. Retail knowledge based on personal and team retail visitsUnderstanding of Brand DNA and consumer needs and consistently applies this knowledge to concepts. Understands manufacturing processes and cost drivers. Maintains constructive partnership with team and leadershipSolid experience with Adobe Illustrator, Photoshop. 3D CAD experience is a Benefit. Solid skills with rendering. AI rendering skills are a plusRequirements
Completed BA or Master's degree in Design5+ years of experience within Athletic Lifestyle brand