Principal Commercialization

Principal Commercialization

This position requires office presence of a minimum of five days per week and is only located in the posted location. No relocation is offered. At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Highly analytics and industry-savvy competitive intelligence analyst focused on the dynamic telecom market. This role will center on consumer wireless and broadband services, providing strategic insights that inform decision-making across product, marketing, commercialization, and executive leadership teams. The ideal candidate will bring a deep understanding of the telecom landscape, strong competitive intelligence practices, and the ability to leverage data and technology to uncover trends, threats, and opportunities. In this role, you will drive the end-to-end commercialization lifecycle for AT&T's products and services, accelerating revenue growth and market share through industry research, intelligence, and analysis supporting innovative go-to-market strategies and driving data-driven optimization.

Key Roles and Responsibilities :

Typical tasks may include, but are not limited to, the following :

• Monitor and analyze competitor activities, market trends, pricing strategies, product launches, and customer acquisition tactics across wireless and broadband segments.
• Develop and maintain competitive dashboards, profiles, and strategic briefings for internal stakeholders.
• Collaborate with cross-functional teams to integrate competitive insights into business planning.
• Use data analytics tools and CI platforms to extract and visualize actionable intelligence.
• Conduct primary and secondary research, including public filings, earnings calls, press releases, customer reviews, and third-party reports.
• Deliver timely and impactful insights through presentations, reports, and executive summaries.
• Support strategic initiatives such as market entry assessments, pricing optimization, and customer churn analysis.
• Implement go-to-market strategies : Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
• Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
• Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
• Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
• Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs / implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.

Education / Experience :

Bachelor's degree (BS / BA) desired. 7+ years of related experience. Strong understanding of wireless and broadband industry, including key players, emerging technologies, regulatory environment, and consumer trends.

Our Principal Commercialization earns between $158,200 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Ready to join our team? Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws. We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.