Senior Director of Product Marketing

Senior Director Of Product Marketing

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech.

The Role

We're looking for a Senior Director of Product Marketing to lead and evolve our product marketing function from strategy to execution. In this high-impact role, you'll own product positioning, market insight, go-to-market execution, and company-wide pricing and packaging strategy. You'll work cross-functionally with Product, Support, and the broader Marketing team to shape our roadmap, tell compelling stories, and drive adoption and growth across channels.

This leader must pair sharp strategic thinking with flawless execution, and have a clear, confident executive presence. You'll be a key voice at the leadership table able to distill complexity, advocate for the customer, and communicate with clarity and precision across senior audiences.

This role is ideal for someone who thrives at the intersection of product, brand, and business strategy and who can lead through influence, storytelling, and insight.

Responsibilities :

• Lead Product Marketing Strategy And Execution

Define and evolve our product positioning, messaging, and differentiation across all segments and lifecycle stages.

Lead end-to-end pricing and packaging including research, modeling, testing, and stakeholder alignment.

Lead go-to-market planning and execution across product and feature launches including campaign development, lifecycle messaging, and channel coordination.

Drive voice-of-customer, competitive intelligence, segmentation, and usage analysis to inform product and marketing decisions.

Shape the product narrative in partnership with Product and Brand crafting emotionally resonant and strategically sound messaging that connects across audiences and channels.

Build foundational messaging, personas, and buyer journeys that serve current PLG customers and support future expansion into sales-led or B2B models.

This role will lead the entire Product Marketing team within SimplePractice.

Desired skills and experience :

Base Compensation Range $225,000 - $270,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

We offer a competitive benefits program including :