Director of Sales (Senior Living)

Discover Your Purpose with Us at Seaton Towson!

As Director of Sales , you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role :

As the Director of Sales , your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Position Highlights :

Status : Full Time

Schedule : Monday–Friday, 9 : 00 a.m.–5 : 00 p.m., with flexibility for some evenings and weekend days

Location : 7925 York Rd, Towson, MD 21204

Rate of Pay : 65,000–75,000 base annually (Exempt) +Commission eligible, with total compensation targeted around 90,000

Why You'll Love This Community :

Seaton Towson is a small, charming community in the heart of Towson, set in a former Sunrise mansion that has been recently refreshed. Its intimate, boutique feel allows the Director of Sales to build genuine, lasting relationships with residents and families, creating a sense of purpose. This is a great setting for someone who values connection, history, and a walkable, vibrant local neighborhood.

What You’ll Do :

Execute all facets of the company’s Sales Playbook , including discovery, tours, follow-up, objections, and closing

Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process

Build, nurture, and maintain referral networks through external outreach, presentations, and business development

Manage inquiries from all lead sources, providing timely responses and professional follow-up

Conduct personalized tours and discovery meetings to connect with prospective residents and families

Maintain accurate CRM data to track leads, activity, and conversion metrics

Plan and execute community marketing initiatives and sales events to drive qualified leads

Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies

Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies

Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families

Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets

Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications :

Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred

Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry

Proven record of achieving sales targets and occupancy goals

Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)

Experience using CRM systems to manage leads and track performance

Strong communication, presentation, and relationship-building skills

Excellent organizational skills with the ability to manage multiple priorities and meet deadlines

Professional, compassionate approach with a resident- and family-first mindset

Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Why Join Us?

Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions

Thrive in a purpose-driven environment that puts residents first

Join a collaborative, supportive leadership team that values your voice

Build meaningful connections and create lasting impact for residents and their loved ones

Benefits You’ll Enjoy :

Competitive wages

Early access to earned wages before payday!

Flexible scheduling options with full-time and part-time hours

Paid time off and Holidays (full-time)

Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)

401(K) with employer match

Paid training

Opportunities for growth and advancement

Meals and uniforms

Employee Assistance Program

About Discovery Management Group

Discovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation and lifestyle customization that today, ranks among the 2 largest U.S. senior living operators. Discovery Management Group specializes in managing and enhancing senior living communities across the United States. With a focus on innovation, operational excellence, and lifestyle personalization, Discovery Management Group plays a vital role in serving more than 6,500 residents nationwide.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D / V

A Note to Applicants

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.