Social Media Marketing Specialist

Overview

POSITION SUMMARY

The Social Media Marketing Specialist works directly with internal teams, as well as external agencies, partners, artists, influencers, creative and production partners, and other key resources.  The Social Media Marketing Specialist plans strategic organic and paid organic social channel content objectives related to sales and business performance goals, socialize those plans and related content calendars, produce and aggregate multimedia content and messaging, ensuring accurate and timely distribution across internal and external channels including Taylor’s and dealers’ digital audiences, and provide consistent performance reporting to highlight success stories and identify new opportunities.

Social Media Marketing Specialist Salary Range :

$68,640.00 - $82,368.00

Responsibilities

ESSENTIAL DUTIES & RESPONSIBILITIES

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s)

• Strategizes, plans, implements, manages, and executes Taylor’s global organic social media, paid media, and content strategies across channels.
• Plans, develops, and curates shareable and timely Post, Feed, Story, Reel, and Live content for Taylor’s social marketing channels like TikTok, Instagram, Facebook, LinkedIn, X, Pinterest, Reddit, Substack, and forums.
• Works with internal, agency, artist, creator, influencer, and affiliate partners to plan, develop, and execute organic and paid social strategies for reach, awareness, prospecting, collabs, retargeting, commerce, and ad campaigns.
• Works directly with artists, influencers, and affiliates to plan, develop, execute, and amplify mutually beneficial campaigns that drive audience growth, engagement, and goal accomplishment for all parties.
• Collaborates with design, copywriting, photo, video, content, artist relations, SEO / GEO, and other personnel to develop strategic direction and optimize messaging strategy.
• Works with creative and content teams to manage and oversee social marketing content creation projects and workflow, meeting deadlines and staying within approved budgets.
• Develops and implements content strategies designed to address target segments across their customer journey.
• Recommends and develops smart, strategic, and creative solutions and experiences that are on-brand and response-oriented, supporting Taylor Guitars’ acquisition and lead generation efforts.
• Leverages social media marketing, project management, and team communication tools such as Sprout Social, Iconosquare, Hootsuite, Buffer, Later, CoSchedule, Airtable, Slack, and more to effectively plan, communicate, project manage, and execute social campaigns and content postings.
• Supports growing our follower and subscriber bases by providing regular, helpful, engaging, and inspiring content that is in-tune with the needs of our customers, guitar players, and potential new guitar players.
• Monitors trends, hashtags, and key moments to keep our content fresh and culturally relevant.
• Listens and engages in relevant social discussion about the Taylor brand, competitors, and industry by responding to DMs, comments, mentions, and tags from customers, fans, leads, and new audiences.
• Manages the Taylor brand within online communities like Meta, Reddit, Substack, and forums.
• Monitors, quantifies, and reports on audience growth, user engagement, relevant traffic and leads, sales conversions, and other KPI’s from our social media presence to derive insights and opportunity areas.
• Keeps team up-to-date with the latest social media best practices, algorithm changes, technologies, and best-in-class executions across industries via online blogs and resources, educational seminars, etc.

COMPETENCIES :

Qualifications

POSITION QUALIFICATIONS

Education & Experience : Minimum of 3 years’ experience in developing social and content experiences for integrated, digitally-native, CPG, or lifestyle brands required.  Bachelor’s degree in a related field is a plus.

Other Requirements : Passion and experience playing acoustic and electric guitar is required.  Knowledge and understanding of the Taylor Guitars brand, the guitar industry, and music culture is highly preferred.  B2C and B2B experience is preferred. Ability to travel domestically as necessary is required.

Computer Skills :

Other Requirements :

PHYSICAL REQUIREMENTS

Physical Demands

Lift / Carry

Stand

F (Frequently)

10 lbs. or less

O (Occasionally)

Walk

C (Constantly)

11 - 20 lbs.

O (Occasionally)

Sit

C (Constantly)

21 - 50 lbs.

O (Occasionally)

Handling / Fingering

C (Constantly)

51 - 100 lbs.

N (Not Applicable)

Reach Outward

F (Frequently)

Over 100 lbs.

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)

Push / Pull

Climb

N (Not Applicable)

12 lbs. or less

O (Occasionally)

Crawl

N (Not Applicable)

13-25 lbs.

N (Not Applicable)

Squat or Kneel

N (Not Applicable)

26-40 lbs.

N (Not Applicable)

Bend

O (Occasionally)

41 – 100 lbs

N (Not Applicable)

N (Not Applicable) : Activity is not applicable to this occupation.

O (Occasionally) :   Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs. / day)

F (Frequently) : Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs. / day)

C (Constantly) : Occupation requires this activity more than 66% of the time (5.5+ hrs. / day)

Other Physical Requirements

Vision (Near)

WORK ENVIRONMENT

Working conditions are normal for an office environment. The noise level in the work environment is usually quiet to moderate.