Associate Director, Marketing & Communications- School of Social Work

Associate Director, Marketing & Communications- School of Social Work

Wayne State University is searching for an experienced Associate Director, Marketing & Communications- School of Social Work at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties) :

The Associate Director provides

leadership and direction to employees and faculty within the School of Social

Work for all marketing, communications, public relations, advertising and media

relations efforts to assist in achieving the School’s strategic goals. Responsible

for creating and implementing strategies that facilitate increased brand

awareness both locally and nationally. Reports to the Dean of the School of

Social Work.

Create communications in various media for the School which reflect the brand and to competitively position the School; locally and nationally. Responsible for content creation and content organization in all brochures, bulletins, event invitations, newsletters, magazines, postcards, HTML targeted emails, speeches, letters, memos and other publications for dissemination to both internal and external the Dean with social media set up and continuing presence. Oversee the School’s online presence, including messaging, design and maintenance of the web site and on line social networking sites. Coordinate communications projects with vendors and contractors for the development and production of promotional materials, web site production and other collateral. Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines. Make changes to increase impact. Work collaboratively with the Office of Marketing and Communications, Admissions and the School to achieve University goals.

Lead public relations efforts, increasing the visibility of the School, its services, students, alumni, faculty and overall core values. Develop annual marketing plan that specifies communication objectives and products annually. Oversee and coordinate all marketing and communication budget activities, including planning, directing, and overseeing the marketing and communication budget preparation process, long and short term planning, cost projections, and budget estimates. Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines. Make changes to increase impact.

Interact with internal Board of Visitors and external stakeholders to enhance visibility. Represents the School in events such as national conferences through dissemination of material and information. Organize events that generate community and university visibility.

Perform other related duties as assigned.

Qualifications :

Education Bachelor's degree

Bachelor’s degree in communications or

marketing or related field; Master’s degree in Marketing or Communications

preferred.

Experience Specialist (minimum 5 years of job-related experience)

5-8 years’ experience in marketing and

communications role. Marketing

management and strategic planning experience; a proven track record in

developing and administering a marketing / communications program.

Knowledge,

Skills and Abilities

Project Management- Ability to independently

manage a variety of projects while ensuring appropriate tracking, quality

control, follow-up and multiple deadlines are met. Strong time management. Ability to prioritize and plan work

activities; adapt to changing conditions and develop strategies to achieve

organizational goals.

Management Skills- Ability to set and

implement a self-directed agenda. Ability to delegate effectively, including monitoring and feedback on

delegated tasks. Consensus building

skills. Excellent ability to prioritize

work assignments to meet deadlines. Demonstrated ability to work effectively with all levels of management

in Client organizations throughout the University.

Organizational Leadership – Ability to plan

and set strategic direction for marketing and communication efforts and the

ability to work and lead a variety of people and situations. Need to be able to articulate the mission of

Wayne State University and the School of Social Work to many constituencies.

Planning / Organizing skills- Ability to

prioritize and plan work activities and develop strategies to achieve

organizational goals, develop realistic action plans.

Customer Service Skills – responds to customer

needs and practices follow-up to ensure customer needs are met.

Communication Skills-Ability to interact and

articulate sensitively with students, faculty, staff and administrator in a

multicultural and diverse community. Effective

interpersonal and customer service skills, writes clearly and

informatively. Responds courteously to

requests for service and assistance. Possess

top level interpersonal, presentation and facilitation skills.

Analytical Skills- Ability to quickly identify

and understand problems and select appropriate resolutions.

Technical skills-Strong copywriting, editing

and proofreading skills. Familiar with implementing and updating web

sites.

Applicants should be prepared to submit : 1) cover letter indicating interest in Associate Director Marketing and Communications – School of Social Work, illustrating their experience in marketing and communication specifically related to multiple target groups, as well as their approach to working in a team environment, 2) curriculum vitae, and 3) full contact information of three references.

Please contact Mckenzie Unwin (), Executive Assistant to the Dean of Social Work, for additional information or questions.

School / College / Division :

H13 - School of Social Work

Primary department :

H1301 - Deans Office Social Work

Employment type :

• Regular Employee
• Job type : Full Time
• Job category : Staff / Administrative

Funding / salary information :

Working conditions :

Standard office environment; some limited travel

Job openings :

Background check requirements :

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.