Chief Marketing Officer

Friday, May 30, 2025

USA Chief Marketing Officer

The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay’s USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay’s headquarters in Atlanta, Georgia.

Key Relationships

Reports to : USA Chief Revenue Officer and

Dotted line to EVP Corporate Development

Direct Reports : SVP Product Marketing

SVP Digital Marketing

SVP Marketing Analytics and Technology

Chief Creative Officer

Other Key Relationships : Senior Executive Team

LOB Teams

Key Responsibilities

The CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities.

For the US lines of business, the CMO will lead 4 functional areas :

• Product Marketing
• Market research … conduct r esearch to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategy
• Product positioning … define how the USA products should be best positioned
• Pricing … work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitability
• Programs / Campaigns … d evelop and execute marketing campaigns to drive awareness and generate qualified leads
• Digital Marketing

Digital Strategy … develop a comprehensive digital marketing strategy across paid media channels, including SEO, SEM, social media and email marketing.

Customer, Prospect, and Vendor Lists

Brand Image

In addition, the USA CMO will lead corporate-wide strategic marketing projects for new, big partnerships. The main responsibilities in this aspect of the role will be to :

Candidate Profile

The successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role.

Ideal Experience

Background

Skills

Critical Leadership Capabilities

Relationship Skilled

Strategic Thinking

Leading People

Other Personal Characteristics

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