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Store Manager
Store ManagerBoot Barn • Salinas, CA, US
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Store Manager

Store Manager

Boot Barn • Salinas, CA, US
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Store Manager

The Store Manager is a champion and model of Boot Barn's Mission, Vision and Values. They are a business driver who demonstrates the highest level of leadership in support of exceptional customer service and attainment of store sales goals, a builder of strong teams and culture that encourages partner engagement and regular development of store partners, and a retail expert who sets the standard for operational excellence in all areas. The Store Manager will partner with District & Regional Leadership, Human Resources, and Store Support Center in pursuit of year-over-year increases, a best-in-class customer experience, ensuring profitability of the business through optimized staffing, shrink reduction and general expense management.

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit one handshake at a time.

Store Manager Duties

  • Lead store partners to foster a service & selling culture and exceed overall expectations to build long-standing customer relationships.
  • Implement and uphold an environment of continuous learning by exhibiting expert-level product knowledge across all categories and developing a training plan for each store partner to achieve full competency in all product categories such as western boots, work boots, denim, hats and add-ons.
  • Assess and communicate localized customers' needs to District Manager.
  • Analyze and measure business trends to maximize sales to meet or exceed key metrics and sales goals.
  • Review sales goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
  • Ensure adequate staffing to meet the changing business needs and payroll expenses.
  • Adapt to changing business needs and procedures; adjust store schedule as needed, determine payroll implications, implement operational directives, train staff on new procedures and policies, and communicate with all appropriate District, Region and Store Support Center partners.
  • Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments adhere to all Company visual presentation guidelines. Additionally, ensure all store partners are educated / trained on these guidelines.
  • Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
  • Partner with District Manager to plan and execute successful experiential volume driving events, including outreach to the local community / market.
  • Ensure the store leadership team understands and embraces their specific roles per the store's specific leadership matrix.
  • Complete all opening and closing procedures to company standards and comply with the company's Time and Attendance policy and procedures.
  • Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members, corporate partners and vendors. Additionally, demonstrate high level of quality work, attendance and appearance.
  • Adhere to and enforce all local, federal and state laws in addition to Company policies, procedures and practices.
  • Additional duties as assigned by Store Manager, District Manager or Store Support Center partners.
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Store Manager • Salinas, CA, US

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