VP of Marketing & Technology

VP Of Marketing & Digital

Fastline Marketing Group is the digital marketing leader within the agricultural equipment industry. We help dealers, farmers, and equipment buyers connect through innovative digital products, marketing solutions, and auction support. As we continue expanding into new marketing verticals and the fast-growing online auction space, we are hiring a VP of Marketing & Digital to lead our next phase of growth.

This is a high-impact leadership role for a data-driven, innovative, and strategic professional who can lead both marketing and technology teams while driving measurable business results.

About the Role

The VP of Marketing & Digital will set the vision for Fastline's brand, digital transformation, customer engagement strategy, and product technology roadmap. This leader manages a team of marketers, designers, developers, and system administrators and will drive alignment across marketing, sales, IT, and product.

You will oversee digital strategy, marketing performance, team leadership, CRM enhancements, new digital tools, analytics, and the technology infrastructure that supports our business.

This role reports directly to the President.

Key Responsibilities

• Develop and execute an integrated marketing strategy that drives brand awareness, qualified leads, customer engagement, and revenue growth.
• Build a 12 year roadmap that connects marketing initiatives with technology capabilities and product evolution.
• Increase website traffic, conversions, auction bidder engagement, and customer lifetime value.
• Oversee SEO, paid digital media, content strategy, email marketing, social media, and traditional print campaigns.
• Improve ROI through data-driven planning, analytics, and attribution modeling.
• Lead customer and market research to refine segmentation, messaging, and value propositions.

Digital & Technology Leadership

Cross-Functional Collaboration

Leadership & Team Development

Qualifications

Why Join Fastline Marketing Group?