Chief Marketing and Product Officer

Chief Marketing & Product Officer (CMO / CPO)

This is a remote position.

Location : Global (HQ Dubai; flexible / remote with travel)

Company : JetLuxe Group

About JetLuxe

JetLuxe Group is a fast-scaling private aviation and lifestyle company operating globally across Asia, MENA, Africa, Europe, North America, and Latin America. With brands including JetLuxe (charter), Avia Prime (fractional ownership & aircraft management), Invictus (membership & jet-card program), Valens (affiliate / broker network), Flight Care (concierge & lifestyle services), and IT Link (technology arm), the Group is building the next-generation integrated aviation platform.

Our ambition is clear : scale into a $1B global leader by combining ultra-bespoke experiences with AI- and fintech-powered scalability. To do this, we need a CMO / CPO who can unify demand creation (marketing) and value creation (product / technology) into one growth engine.

The Challenge

Every competitor claims luxury; every regional operator pushes charters. JetLuxe is different : we're building a luxury lifestyle ecosystem with intelligence at its core. The mandate for the CMO / CPO is to :

Position JetLuxe as a credible global player (#4#5) in private aviation within 2436 months.

Deliver $60100M in incremental revenue within 24 months through integrated product and marketing execution.

Build a multi-loop growth flywheel where charter, fractional ownership, memberships, affiliates, concierge, and technology reinforce each other.

Ensure our brand has the cultural cachet of a luxury house, while our products deliver the efficiency of world-class technology platforms.

Responsibilities

Vision & Brand Leadership

Translate the CEO's vision into an actionable brand architecture and GTM strategy.

Establish JetLuxe as the most bespoke and intelligently orchestrated brand in aviation.

Own the brand equity roadmap, ensuring premium positioning across all regions and business units.

Product & Innovation

Define and prioritize the product roadmap (fractional platform, digital booking, AI dispatch, concierge tools, fintech payments).

Act as Product Owner for major initiatives, working with IT Link to deliver market-ready solutions.

Introduce AI / ML pilots and scale proven innovations into core operations.

Cross-Functional Leadership

Chair the Growth & Innovation Council (quarterly governance body with CEO, CFO, EVP, CCO, Flight Care, IT).

Align Marketing & Product with Sales, Finance, Ops, Flight Care, and Tech through defined integration points.

Share P&L accountability with CFO for marketing and product investments.

Marketing & Growth

Design and execute global GTM frameworks for all major launches (Dubai Airshow 2025, EBACE 2026, NBAA, MEBAA, LABACE, lifestyle events).

Lead integrated campaigns across PR, events, digital, affiliates, and partnerships.

Consolidate agency / vendor landscape into boutique, senior-led partners for world-class creative at startup efficiency.

Team Building

Grow Marketing team from 3 FTEs + agencies ? 810 global FTEs by 24 months.

Grow Product / Tech team from IT Link core ? 1215 specialists (PMs, UX, data / AI engineers).

Embed a culture of luxury craftsmanship + tech innovation.

Measurement & ROI

Implement KPI dashboards (CAC, LTV, brand equity lift, product adoption, operational efficiency).

Ensure every initiative passes defined Decision Criteria : revenue impact, brand equity, operational leverage, differentiation, scalability.

Operate under an agile budget model (810% of net revenues scaling to 1215% by 2026).

What Success Looks Like

By Q4 2025 : JetLuxe launches rebrand + Avia Prime at Dubai Airshow, creating industry-wide buzz.

By Q2 2026 : Avia Prime fractional platform live; AI-driven ops proven; JetLuxe seen as a top-5 global player.

By 2027 : $1B valuation trajectory secured through brand equity, diversified revenue streams, and a scalable tech / luxury model.

Requirements

1215+ years senior leadership experience in luxury, aviation, fintech, or high-growth tech.

Proven track record of scaling brands globally and delivering measurable growth.

Experience managing P&L ownership for marketing and / or product portfolios.

Strong expertise in brand building, digital ecosystems, AI / ML integration, and GTM execution.

Ability to operate at both strategic C-suite level and hands‑on execution level.

Exceptional stakeholder management skills; able to work as a peer with CEO, CFO, CCO, EVP, IT.

Global perspective : comfortable navigating LATAM, MENA, EU, NA, and Asia markets.

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