Chief Growth Officer, US Grasslands

Chief Growth Officer, Us Grasslands

Office Location : San Antonio, TX, USA.

Position Type : Full-Time

Reports To : Chief Executive Officer

Direct Reports : Head Of Rancher Sales and Rancher Sales Managers (currently a 5-person team)

The Opportunity

Grassroots Carbon is seeking a relentless and strategic leader to serve as Chief Growth Officer, US Grasslands. This newly created executive role will drive the growth and enrollment engine that powers our mission. The Chief Growth Officer will be responsible for rapidly expanding our rancher and acreage base, strengthening partnerships with land stewards, and ensuring we deliver the carbon supply needed to achieve our ambitious goals.

Our mission is bold. We are expanding from 1.5 million acres enrolled today to more than 50 million acres by 2030. To get there, we need a leader who combines vision, grit, and execution. This role offers a rare chance to lead a high-performing team at the intersection of climate impact, agriculture, and ecosystem restoration. The outcomes will be real and measurable : millions of tons of carbon stored in healthy soils and millions of acres of U.S. grasslands restored.

Key Responsibilities

• Own and drive the national rancher growth strategy to scale regenerative grazing across millions of acres of U.S. grasslands.
• Lead, build and manage a top-performing field team which currently includes Head of Rancher Sales and Rancher Sales Managers (currently a 5-person team)
• Establish a performance-driven culture through clear targets, real-time tracking, coaching, and accountability that spans national strategy down to regional enrollment metrics.
• Design and implement scalable systems and analytics to monitor acreage growth, pipeline velocity, conversion rates, and referral partner performance.
• Set and manage performance targets that balance growth velocity with contractual quality.
• Source and activate value-aligned referral and enrollment partners, from conservation organizations and producer networks to local co-ops and trusted ranching voices.
• Refine and oversee our go-to-market playbook for regional expansion and top-of-funnel rancher engagement.
• Collaborate cross-functionally with marketing, product, science, and corporate sales teams to align supply with demand and ensure delivery of verifiable carbon outcomes.
• Represent the voice of the land steward at the executive table, ensuring every touchpoint builds trust and delivers value to our ranching partners.
• Travel to meet with ranchers, attend industry events, and support regional teams.