Chief Revenue Officer (CRO) (Lansing)

Chief Revenue Officer (CRO)

About the Company

Accomplished company in the equipment manufacturing & rental industry

Industry

Construction

Type

Privately Held

About the Role

The Company is seeking a Chief Revenue Officer (CRO) to join their executive leadership team. The CRO will be a key driver of revenue growth, responsible for aligning and unifying sales strategies across multiple business lines. This role demands a leader who can shape and execute strategic initiatives to enhance the company's market position, while ensuring consistent sales processes, pricing strategies, and performance standards. The successful candidate will lead and mentor a sales organization, champion innovation in customer engagement, and be adept at monitoring performance metrics to ensure organizational alignment and accountability.

Applicants for the CRO position at the company should have a Bachelor's degree (Master's preferred) and a minimum of 12 years' experience in revenue leadership, sales strategy, or business development. The role requires a proven track record in leading multi-unit or multi-market sales operations, exceptional strategic thinking, communication, and leadership skills. Experience in pricing strategy, market expansion, and driving growth across diverse business units is essential. The CRO will be expected to travel as needed and must be adept at developing and implementing data-driven sales strategies to capture new revenue opportunities.

Travel Percent

Less than 10%

Functions

• Sales / Revenue