Darisam Corp is hiring : Merchandise, Public Relations Specialist in North Miami

Job Description

Job Description

A Day in the Life :

Responsible for public relations strategies for retail and wholesale marketing.

Plan or direct development of effective communication of strategies to maintain

favorable public perceptions of the companys merchandise in retail and

wholesale markets, both national and international

Post and update content on the companys Web site and social media outlets

regarding merchandise products. Creating fashion presentations, styles and

forecasting

Establish or maintain cooperative relationships with representatives of the

fashion industry to analyze consumer behavior and determine proper avenues

increase presence in the market based on fashion trends and to provide advice

on business decisions.

Study the objectives, promotional policies, or needs of the company to develop

public relations strategies that will influence public opinion or promote ideas

about merchandize offered by the company, including presentation in fashion

magazines, fashion shows, or possible contractual obligations with influencers

Arrange public appearances, lectures, contests, or exhibits for clients to increase

product or service awareness or to promote the company’s merchandise.

Prepare fashion presentations using computer concepts and 2D applications,

and using electronic or direct marketing techniques

Plan or conduct market or public opinion research to test our products or

determine potential for product success, communicating results to management.

Confer with production or support personnel to produce or coordinate production

of advertisements or sales promotions.

Consult with advertising agencies or staff to arrange promotional campaigns in all

types of fashion media.

Purchase advertising space or time as required to promote clients product or

agenda

Ensuring that all financial resources used for promotion and marketing activities

and properly used to generate revenues, presenting reports on sales promotions,

advertising mechanisms, international retailing experience, fashion buyer

behaviors and production development based on proposals presented for

marketing goals.

• A Bachelor of Arts in Fashion Merchandising is required.