Senior Marketing Communications Manager

Position Summary :

Sony Biotechnology, located in San Jose, CA is seeking a Senior Marketing Communications Manager to join their group.

This position has the responsibility for planning and execution of the marketing communications strategy and tactics for Sony Biotechnology product portfolio.

As a key member of Sony Biotechnology Marketing team, the position has the responsibility to lead initiatives in external communication, working with internal team and external vendors and contractors as needed. The person in this role will also be responsible for managing the budget for the Marketing communications activities – ensuring that projects are executed on-time and in-budget while ensuring alignment with branding, output quality and customer engagement goals.

This role is a hybrid role requiring 3 days in-person at the San Jose office.

Highlights of the Position :

The main responsibility will be to align with Product Marketing and Sales initiatives to understand strategic focus and structure an annual Marketing Communication plan that covers advertising and promotional activities and lead campaign / project execution for the marketing team with focus on NA and EU markets. This will include activities that span web, digital, print, educational and user forum initiatives and assets. The ideal candidate will be able to operate both strategically and tactically with urgency and enthusiasm.

In this role, the operational objective would be to -

Meet KPIs for on-time delivery of high-quality content that is based on tactical plans while remaining within the allocated budget.

Ensure alignment with Product strategies and Market dynamics

Maintain cadence of reporting to understand impact of executed projects and adjust as needed to maximize customer engagement for all efforts

Manage departmental budgets and expenses to deliver market-standard ROI

The ideal candidate would have experience in a similar position and bring a spirit of teamwork, continuous learning and improvement, to contribute to the overall growth and success of the marketing team.

Responsibilities :

Manage and Lead Creative development projects – Responsible for the execution of high-impact campaigns across digital, print, video, and user community marketing to meet strategic objectives for the business. Work with agencies, contractors and internal resources as needed on execution.

Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing / CRM leads.Content Development : Lead the creation and production of high-value, customer-facing materials designed to drive thought leadership.Support product marketing in developing sales enablement programs and tools.Guide teams, manage multiple projects, and work effectively with all stakeholders.

Ensure Brand alignment across projects - Maintain and evolve visual identity for the biotechnology business while staying aligned with the guidance and philosophy of the umbrella brand.

Collaborate Cross-Functionally for effective execution of tactical plans.

Work closely with product marketing, and scientific affairs teams to parlay scientific concepts into engaging creatives.Provide leadership and creative direction to designers, and contractors to achieve excellence.Partner with Finance teams on budget and forecasting processes.Collaborate with field marketing lead and web / digital lead to ensure that all activities and campaigns are aligned with respect to time, budget and resourcing.Work with Legal and compliance team to ensure that the necessary processes are followed for external engagement, contracting etc., in line with governing regulations.

Develop, and manage departmental budget for highest impact and ROI working directly with Department manager.

Maintain a monthly tracker and forecasting process / dashboard to maintain visibility.Track effectiveness of contracted resources and agencies engaged and provide feedback when needed to ensure output quality.Proactively inform and propose necessary adjustments to budget / resources for delivery of campaigns in a timely manner with high quality.

As needed – work with Department manager to review, identify, and select external marketing communications service providers and articulate quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.

Supervise internal marketing communication team member(s)

Honesty, trustworthiness, and ethical conduct are material requirements for the performance of the responsibilities of this position.

Qualifications

Education - Bachelor’s degree in communications, journalism, public relations, or related area.

Experience –

10+ years in an agency or in-house creative role, with a strong background in integrated marketing campaigns, working in the life science or biotechnology segment, with at least 3 years in a managerial capacity.

Demonstrated experience of managing contractors and agencies directly

Skills and Expertise -

Excellent oral and written communications skills

Proficient in MS office Suite – Powerpoint, Word, Excel, access

Experience with Project management Software

Experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign)

Working Knowledge of Marketo or comparable marketing automation tool

Comfortable with basic writing, editing, and possessing a strong attention to detail.

All candidates must be authorized to work in the USA.

In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology”.

Benefits :

SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.

What we offer you :

Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses / domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)

Employee assistance plan and comprehensive behavioral health benefits

Fertility benefits, including surrogacy, and adoption assistance programs

Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses / domestic partners and children

Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance

Short-term & long-term disability plans

Paid parental and caregiver leave

401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting

Education assistance and student loan programs

Other Programs :

Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)

Referral bonuses (subject to eligibility)

Matching gift program

A wide variety of employee business resource groups (EBRGs)

Special discounts on Sony products, offered exclusively to Sony employees

Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)

Annual incentive bonus

The anticipated annual base salary for this position is $195,000 to $205,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job.

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SCA will consider qualified applicants with arrest or conviction records in accordance with applicable law

All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at or by mail to : Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.

Right to Work (English / Spanish)

E-Verify Participation (English / Spanish)

While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.