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SVP, Marketing Technology
SVP, Marketing TechnologyDeephaven Mortgage • Charlotte, NC, US
SVP, Marketing Technology

SVP, Marketing Technology

Deephaven Mortgage • Charlotte, NC, US
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Senior Vice President, Marketing Technology

Deephaven Mortgage has been a pioneer and leader in non-QM since our origin in 2012. Our longevity and strength in the non-QM space has allowed a significant number of borrowers to achieve homeownership who otherwise would not have under traditional requirements. Deephaven champions mortgage borrowers whose independence, entrepreneurial drive and determination are often the very reason they cannot qualify for a traditional loan.

We continuously and responsibly innovate new mortgage products and programs that put homeownership within reach of millions of borrowers and investors that need and deserve financing through lending ingenuity that is supported by common-sense underwriting.

This role requires onsite work in our office located in the Ballantyne area of Charlotte, NC.

The Senior Vice President, Marketing Technology will be the strategic and marketing operational leader driving the adoption, integration, and optimization of marketing technologies to accelerate non-QM loan production within a B2B mortgage lending environment. This role blends deep expertise in mortgage industry marketing (particularly in non-QM, non-agency and Residential Transition Loan products) with mastery of digital platforms, automation, data analytics, and partner engagement strategies. The ideal candidate will lead cross-functional initiatives that align technology investment with revenue growth goals, expand wholesale and correspondent channels, and position the organization as the leading non-QM lender in the market.

What You'll Do

Strategic Leadership

  • Define and own the Marketing Technology vision to support aggressive non-QM loan production growth targets in the B2B space
  • Partner with executive leadership, sales, and operations to align MarTech investments with business goals, sales enablement, and channel expansion
  • Serve as the primary champion for digital transformation in marketing and partner engagement

Technology & Platform Management

  • Lead or advance the integration and optimization of marketing technology platforms (CRM, marketing automation, partner portals, data enrichment tools, content management, and SEO / SEM platforms, etc.)
  • Oversee lead management systems and ensure seamless integration with CRM and other loan production systems
  • Drive personalization, segmentation, and targeting strategies for wholesale brokers, correspondent lenders, and loan originators

    • Non-QM Market Focus

  • Develop and deploy marketing campaigns that educate and attract mortgage brokers and lenders to non-QM products, including DSCR, bank statement, asset depletion, and 2nd lien loans
  • Leverage data analytics to identify growth opportunities in underserved segments and geographies
  • Partner with product and sales teams to create digital sales enablement tools specific to non-QM lending

    • Data-Driven Optimization

  • Establish a marketing analytics framework to measure lead quality, conversion rates, cost per funded loan, and marketing ROI
  • Implement AI and predictive analytics to forecast pipeline performance and optimize channel spend
  • Drive A / B testing and performance optimization across digital assets and campaigns

    • Team Leadership & Development

  • Build, mentor, and inspire a high-performance marketing technology team
  • Foster a culture of innovation, agility, and data-driven decision-making
  • Provide leadership in change management as new tools and processes are implemented

    • What We Need

    Required

  • 6+ years of marketing leadership experience
  • A minimum of 5 years in the mortgage industry, with at least 2 years preferred in a non-QM or non-agency lending environment
  • Proven track record in B2B mortgage marketing technology strategy and execution
  • Expertise in CRM systems (Salesforce) marketing automation platforms, and advanced analytics tools
  • Experience implementing AI and machine learning tools for marketing and sales enablement in mortgage
  • Knowledge of compliance and regulatory considerations for mortgage marketing (RESPA, UDAAP, TCPA, etc.)
  • Strong understanding of wholesale and correspondent mortgage channels
  • Demonstrated success in scaling loan production through technology-enabled marketing

    • Preferred

  • MBA or advanced degree in Marketing, Technology, or Business Administration

    • Key Competencies

  • Strategic vision with execution excellence.
  • Deep understanding of non-QM product marketing.
  • Strong leadership and team-building skills.
  • Data fluency and analytical mindset.
  • Collaborative, innovative, and adaptable.

    • Performance Metrics

  • Increase in non-QM loan production volume and market share.
  • Marketing technology adoption and utilization rates.
  • Improvement in lead-to-loan conversion rates.
  • Marketing ROI and cost per funded loan efficiency.
  • Growth in active broker / correspondent relationships.

    • Our Perks

    Time to Recharge Unlimited Responsible Time Off (RTO) Future Finance Focused Generous employer-matched 401(k) plan Community Connect Philanthropy Committee that creates charitable initiatives Health from Day One Comprehensive health insurance starting on day one of employment Family Matters Competitive maternity and paternity leave Culture & Celebrations Culture Committee with team-building events and celebrations Ideas Welcome Encouraging thought leadership and innovation Guidance & Growth Mentorship opportunities for career development Perk Up Exclusive discounts on travel, tech, pets, legal, and more

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    Svp Marketing • Charlotte, NC, US

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