Marketing Coordinator

Benefits :

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Health insurance

Paid time off

Training & development

Marketing Coordinator (Full-Time, Hourly) – SmileWorks Children’s Dentistry & Orthodontics

Location : Tallahassee, FL

Schedule : Full-Time, Monday–Friday (8-hour shifts)

Compensation : Starting at $20 / hr (higher based on experience) + performance bonuses

Employment Type : Hourly (Non-Exempt)

About SmileWorks

SmileWorks Children’s Dentistry & Orthodontics is one of Tallahassee’s premier pediatric dental and orthodontic practices, known for exceptional patient care, a positive kid-centered environment, and more than 2,000 five-star reviews. We are expanding and looking for a creative, energetic Marketing Coordinator to help grow our brand, elevate our digital presence, and strengthen community partnerships.

If you love social media, content creation, events, and making a difference for families, this role is an amazing fit.

Position Overview

The Marketing Coordinator oversees daily marketing activities including content creation, social media management, website updates, referral outreach, and event coordination. This is a hands-on, content-focused role that requires being on-site and occasionally attending community events.

Key Responsibilities

Social Media & Content Creation

Manage and post daily content on Instagram, Facebook, TikTok, and Google Business Profile

Capture photos / videos in-office to create high-quality, engaging orthodontic and pediatric dental content

Write captions, optimize for SEO, and track performance

Film and edit short-form videos and patient testimonials (with consent)

Reputation Management

Monitor Google reviews and assist with prompt, professional responses

Implement review-generation strategies to support our 5-star reputation

Track review data and produce weekly updates

Community Outreach & Referral Marketing

Plan and attend school visits, community events, sponsorships, and health fairs

Build relationships with pediatricians and family physicians

Deliver marketing materials and maintain referral logs

Internal Marketing

Coordinate office promotions, theme days, contests, and giveaways

Assist with communication pieces, branding alignment, and in-office displays

Support new-patient experience campaigns

Website & SEO Support

Update website content and imagery

Upload blogs, maintain landing pages, and coordinate with SEO partners

Track traffic, rankings, and keyword trends

Data & KPI Tracking

Report weekly metrics : new patients, call conversions, referral activity, social engagement, campaign performance

Suggest improvements based on data insights

Qualifications

Experience in marketing, communications, digital media, or related fields

Healthcare or dental marketing experience is a plus (not required)

Strong skills in photo / video content creation , social media trends, and editing tools

Basic understanding of SEO and analytics preferred

Outgoing, organized, reliable, and comfortable working independently

Valid driver’s license and ability to travel locally for outreach

Schedule & Additional Requirements

Full-time, Monday–Friday (8-hour workdays)

Some Saturdays or evenings required for community events, school visits, or outreach

Must be able to commute to our Tallahassee office

Must be able to relocate before start date if coming from outside the area

🎁 Benefits We Offer

Full-time, Monday–Friday schedule (with occasional evenings / Saturdays for events)

401(k) with employer match

Health, dental & vision insurance

Paid time off & holidays

Employee discounts

Ongoing training and a supportive, growth-focused culture

🚗 Additional Details

Must be able to commute to our Tallahassee office

Relocation required before start date if moving from outside the area

Why Join SmileWorks?

Join a team that celebrates smiles every day.

Be part of a workplace that values creativity, compassion, professionalism, and making a difference— one child at a time.

How to Apply

Submit your : Resume

Links to social media or content samples (preferred)

Brief statement on why you're a great fit for SmileWorks