E-commerce Growth & Performance Marketing Manager

Position Overview :

Phillips & King, a subsidiary of Kretek International, Inc., distributes thousands of diverse products to independent and small-chain convenience, tobacco, and liquor retailers across the U.S. Phillips & King is pioneering a complete digital transformation of its business, designed to help retail stores more easily discover and stock the products their customers crave. Built on the belief that the future of all B2B wholesale e-commerce is digital, we’ll use our new web platform to connect the diverse community of independent convenience retailers with an “endless aisle” of products they need to sell and thrive. We’re looking for smart, resourceful, and passionate people to join our team.

Job Summary :

The E-commerce Growth & Performance Marketing Manager will be responsible for building and executing strategies to drive qualified traffic, increase conversions, and grow customer lifetime value (CLV) across our new Shopify B2B platform.

This is a high-impact role that combines performance marketing, conversion optimization, and lifecycle marketing to unlock scalable growth for our wholesale ecommerce business. You will use first-party data and customer insights to develop campaigns tailored to our unique vertical and diverse independent retail base.

Key Responsibilities :

Growth Strategy & Execution

• Own the end-to-end ecommerce growth marketing strategy for our Shopify B2B platform.
• Plan and execute paid and organic acquisition campaigns to drive traffic from qualified wholesale buyers (independent retailers and chain / distributor customers).
• Optimize the full customer journey—from discovery to repeat purchase—using lifecycle marketing and data-driven personalization.

Performance Marketing & Analytics

Conversion Rate Optimization

Platform & Martech Optimization

You’re a Fit If You :

Qualifications

Physical Requirements :

Ability to sit for extended periods. The ability to lift 25lb regularly and occasionally up to 50lbs.

Safety :

The incumbent must be able to perform this job safely without endangering the health or safety of self or others.

Supervisory Responsibility :

The position will not have supervisory responsibility.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time per business needs.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.