Director of Marketing - Hybrid (Req. #736)

Founded in 1994 and celebrating 30 years in business, Mindex is a software development company with a rich history of demonstrated software and product development success. We specialize in agile software development, cloud professional services, and creating our own innovative products. We are proud to be recognized as the #1 Software Developer in the  2023 RBJ's Book of Lists  and ranked 27th in Rochester Chamber’s Top 100 Companies. Additionally, we have maintained our certification as a Great Place to Work for consecutive years in a row. Our list of satisfied clients and #ROCstar employees are both rapidly growing— Are you next to join our team?

Mindex is seeking a Director of Marketing to own the strategy, execution, and performance of our entire marketing function. This leader will develop and execute data-driven go-to-market strategies and multi-channel campaigns designed to generate qualified leads and accelerate growth. This role is responsible for managing all marketing resources, plans, and processes, while simultaneously owning the corporate brand and optimizing the buyer journey to deliver measurable, high-impact results.

Requirements

Essential Functions :

Strategy & Leadership

• Serve as a key member of the senior leadership team, collaborating to set company-wide strategy, define OKRs, and report on progress.
• Partner with Product and Services leaders to develop and execute go-to-market (GTM) strategies, aligning Mindex's product suite (SIS, MTSS, Analytics, etc.) with ideal K-12 customer profiles.
• Lead, mentor, and manage a small, agile marketing team, fostering a "player-coach" culture where you are actively involved in execution.
• Own and grow co-marketing relationships with strategic partners (e.g., AWS, integration partners) to drive channel-based growth and mutual success.

Demand Generation & Content Marketing

Brand, Communications & Events

Marketing Operations, Analytics & Reporting

Education & Experience :

Skills & Competencies :

Licenses & Certifications :

Benefits

Our Perks :

The band range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, education, experience, training, certifications, internal equity, and other business and organizational needs. It is not typical for an individual to be hired at, or near, the top of the range for their role; and compensation decisions are dependent on the facts and circumstances of each case. The range for this role is $140,000 - $190,000.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor, or take over sponsorship of an employment Visa at this time.