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Manager, Digital and Programmatic
Manager, Digital and ProgrammaticDan Global • New York, NY, US
Manager, Digital and Programmatic

Manager, Digital and Programmatic

Dan Global • New York, NY, US
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Manager, Digital And Programmatic

This is a hybrid position in New York. As a Manager, Digital and Programmatic, you will focus on strategic media planning and management across paid media. This will be a role focused on Digital and Programmatic, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will report to the Associate Director, Digital and Programmatic.

Responsibilities

  • Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
  • Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
  • Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
  • Build training materials and best practice documentation
  • Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
  • Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
  • Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
  • Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations

Qualifications

  • 3+ years experience working in the digital media buying & planning space with focus a on programmatic strategy, execution, and People Based Marketing
  • Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP)
  • Passion for media and the technologies used to support online and / or mobile advertising operations : ad serving, audience management tools, inventory applications, and third-party ad tags
  • Experience against multiple media buying strategies : self-service, managed buyer, partner negotiations
  • Interest in data analytics and how that affects the bottom line
  • Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
  • Bachelor's degree from an accredited college or university
  • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Enthusiasm for the future of brand advertising on the web and building that future with us
  • The annual salary range for this position is $64,350 - $110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

    Benefits available with this position include : Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.

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    Manager Programmatic • New York, NY, US

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