Founding Marketing & Growth Lead - Health Startup(B2C)

Job Description

Job Description

Our client, an early-stage healthcare startup , is seeking a Founding Marketing & Growth professional to build and scale their direct-to-consumer business from the ground up. This is a rare opportunity to join as the first full-time marketing hire , working directly with the CEO and a fractional marketing team to shape growth strategy, execute campaigns, and define the patient experience.

About the Role

This is a hands-on, high-impact role that spans marketing, growth, partnerships, and customer experience . Youll take ownership of driving patient acquisition, retention, and engagement while building scalable systems for growth and collaboration with healthcare partners.

Were looking for a creative, analytical, and relentless problem-solver who thrives in fast-paced startup environments, loves experimentation, and isnt afraid to roll up their sleeves.

What You'll Do

Develop and execute SEO / GEO strategies to drive inbound traffic

Manage and grow organic social media channels with engaging content (video + static)

Create high-performing paid social ad content and collaborate on campaign optimization

Build referral, email, and lifecycle marketing programs to improve retention

Automate outreach to influencers and partners to scale creative content and collaborations

Support healthcare provider partnerships to drive patient referrals and new partner acquisition

Design and A / B test landing pages to improve conversion rates

Use AI tools to enhance content generation, workflows, and automation

Continuously ideate, test, and iterate on new customer acquisition strategies

Who You Are

2+ years in full-stack marketing , ideally in a high-growth or early-stage startup

Experience in healthcare, wellness, or consumer tech (B2C) preferred

Proven ability to deliver high-quality work quickly and creatively

Strong storytelling, content creation, and communication skills

Data-driven mindset with comfort in analytics, dashboards, and experimentation

A self-starter who thrives on autonomy and takes ownership from concept to execution

Fearless, resourceful, and energized by the challenge of building from 0 1

Bonus Points

Experience scaling a B2C product from 0 to 1

Background in health & wellness

Previous founder or high-growth startup experience

Why Join

Build from scratch : Massive ownership and freedom to shape long-term growth strategy

Endless experimentation : Test bold ideas, learn fast, and scale what works

Meaningful impact : Help patients access the care and treatment they need