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Brand Marketing Coordinator
Brand Marketing CoordinatorKate Farms • New Haven, CT, US
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Brand Marketing Coordinator

Brand Marketing Coordinator

Kate Farms • New Haven, CT, US
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Brand Marketing Coordinator

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That's why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms' values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

Position Overview

The Brand Marketing Coordinator will be a key member of the Kate Farms Brand team, helping bring our mission to life across culture, healthcare, and everyday experiences. This role supports brand campaigns, partnerships, and activationsensuring ideas move smoothly from concept to execution. You'll help keep the brand consistent and impactful by managing timelines, tracking deliverables, and connecting teams.

Highly collaborative, this position works closely with the Commercial, Performance, Sales, and People & Culture teams to deliver seamless brand programs and experiences. It's an excellent opportunity for someone detail-oriented, organized, and eager to grow in a mission-driven companywhile energized by storytelling, brand experience, and culture. If building a brand that drives both heart and business impact excites you, this role is for you. This is a hybrid role requiring 2-3 days on-site in the office with occasional travel.

What You Will Do

Coordinate day-to-day execution of brand marketing projects, partnerships, campaigns, and communicationshelping bring the Kate Farms story to life in consistent, compelling ways.

Manage timelines, deliverables, and communication between internal teams and external agencies or vendors to keep projects on track and aligned with brand standards.

Support the creation and distribution of marketing collateral (print, digital, social, presentations, sales materials, etc.), ensuring accuracy and brand consistency across every touchpoint.

Collaborate with the digital team on email, web, and social initiatives, including content scheduling and performance monitoringensuring Kate Farms shows up in ways that feel both on-brand and culturally relevant.

Support the planning, logistics, and execution of partnerships, sponsorships, and activations, both virtual and in person, with an eye toward creating memorable and mission-aligned experiences.

Conduct market research and competitive analysis to identify trends, cultural moments, and opportunities to differentiate the Kate Farms brand and connect authentically with our consumer.

Provide administrative support to the brand marketing team, including budget tracking, vendor payments, invoice processing, vendor coordination, and project management.

We Are Looking For Someone With

23 years of experience in marketing, brand management, communications, or a related field (internship experience included).

A passion for brand marketing and an interest in healthcare, wellness, and / or mission-driven organizations.

Strong organizational skills with the ability to manage multiple projects and deadlines.

Excellent written and verbal communication skills, with strong attention to detail.

A collaborative and adaptable mindset, comfortable working across departments in a fast-paced environment.

Familiarity with project management tools is a plus (Wrike, Asana, Monday.com).

Analytical curiosity and comfort with tracking metrics and reporting results.

Strong commitment to company mission and values.

Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Respectfully shares and accepts feedback willingly from all levels of the organization.

Physical Demands

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Effectively handle lifting of various objects weighing up to 12 pounds.

While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.

Possess the ability to sit at a computer for extended periods of time.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This position will work in a home / office environment with occasional trips to the corporate office or other meeting locations.

It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.

Compensation for this role is in the form of base salary plus a variable component that together comprise the On-Target-Earnings (OTE).

The typical starting salary range for new hires in this role is listed below. This range represents the lowest to highest salary range we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Please note that base pay offered may vary depending on factors including your geographic location, job-related knowledge, skills, and experience.

$34.62 per hour - $39.42 per hour USD

For full-time salaried or hourly workers, our total rewards package also include the option to enroll in a company-matched 401k plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee's eligible dependents. Employees will also receive a generous PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure), two weeks of paid "Refresh" leave, 80 hours of paid sick leave annually, and 11 paid holidays throughout the calendar year. Kate Farms offers a range of other benefits offered with an emphasis on employee well-being such as paid disability leave, paid parental / pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, an Employee Assistance Program, and more.

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Brand Marketing Coordinator • New Haven, CT, US

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