Demand Generation Manager

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At Fluxx, our vision is to make collaborative grantmaking easy. We provide software that powers giving and impact, helping foundations and nonprofits grant easier, collaborate better, and drive more change. We’re a mission‑driven organization with a strong community of committed individuals from diverse backgrounds.

About the Role

The Demand Generation Manager will lead strategic efforts to build a new opportunity pipeline with both existing customers and new prospects. Reporting to the VP of Marketing, you will build and execute a plan to drive interest in Fluxx and generate meaningful conversations for our Account Executives. Working cross‑functionally, you’ll design, plan, manage, and optimize integrated marketing campaigns across multiple channels to generate pipeline revenue, promote events, webinars, and leverage existing content across the buyer's journey.

This is a full‑time exempt, remote position for candidates located in the United States.

What you will be doing

Develop strategy and execute marketing programs for new logo acquisition, which includes :

• Plan, develop and execute integrated demand generation campaigns utilizing various marketing channels, including virtual events, webinars, digital marketing, content syndication, paid media, email marketing, and others.
• Lead ad copy creation, testing, web analytics, retargeting initiatives and new channel / intent data testing to optimize campaigns.
• Partner with account executives to build strategic account‑based experience campaigns.
• Work closely with product marketing and business development to identify thought leadership, product and other content opportunities.
• Lead content syndication programs across 3rd party publishers and marketplaces while optimizing our content offering across Fluxx.io.
• Create impactful nurture programs to improve conversion rates from leads to opportunities.
• Manage spend on all paid channels (display, CPC, SEM, social, retargeting, software marketplaces) with a goal to drive qualified leads and optimize CPL.
• Manage SEO efforts and establish Fluxx as a top result for brand and non‑brand search terms.

Rigorously manage data and support operations :

What you bring to the team

Salary

The expected annual base salary for this role is $120,000–$135,000. In addition, pay may vary based on location, individual skills, and experience. Fluxx is committed to fair and equitable compensation practices.

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