Sr. Associate Brand Manager - Women's Health

Senior Associate Brand Manager - Women's Health

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self-care.

We are currently looking for a Senior Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team, based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule.

Scope of the Role : Responsible for supporting the Associate Director Brand Management on the following brand initiatives :

• Brand Performance & Competitive Surveillance & Reporting : Lead weekly & monthly performance reporting based on consumption, media, brand health and CRM data. Continuously monitor and track category and brand performance to inform strategy and / or tactical pivots needed.
• Partner with Insights & Analytics to leverage marketing mix data and optimize resources to drive brand penetration. Own consumption forecast and analyze performance on weekly & monthly basis.
• Social & Digital Media Planning : Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Focus on ways to build first party data, learning and awareness.
• Social & Digital Media Performance Management : Report on program / campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
• Influencer Marketing : Execute end to end influencer marketing activation including brief development, coordinating with agency partner, vetting creators and content, coordinating Medical / Legal / Regulatory review, and analyzing performance & optimize content marketing strategy.
• SEO : Partner with Digital team to monitor performance. Serve as marketing point for article development and further enhancements needed to the site to support SEO.
• CRM : Partner with Digital team to determine use cases and test & learn plans to accelerate consumer conversion across the Opill marketing funnel. Serve as brand liaison to Customer Care and mine for insights into the Opill consumer journey.
• Shopper Marketing : Partner with Commercial Strategy group to commercialize and execute in-store and online shopper strategy to support customer specific business objectives and merchandising plans.
• New Product Development : Own new product forecasting and demand planning.
• Project Management : Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs.
• Support organizational needs for cross-functional meetings and brand PR events.
• Artwork / Graphics : Work in coordination with creative services and art department to influence packaging graphics and / or advertising creative.