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Communications Specialist
Communications SpecialistLIDS • Indianapolis, IN, US
Communications Specialist

Communications Specialist

LIDS • Indianapolis, IN, US
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Position Summary

The Communications Specialist plays a critical role in ensuring clear, consistent, and brand-aligned messaging from corporate leadership to store-level teams. This position supports top-down communication strategies that drive operational alignment, employee engagement, and execution of business initiatives across all retail locations.

Principle Duties and Responsibilities

  • Strategic Message Development
  • Craft clear, concise, and brand-aligned messages from corporate leadership to store-level employees.
  • Translate executive initiatives into actionable, easy-to-understand communications for frontline teams.
  • Use standardized templates and distribution lists to send mass communications to stores, DSMs, and regional leaders.
  • Internal Communication Management
  • Develop and distribute internal memos, newsletters, and updates to ensure consistent messaging across all retail locations.
  • Maintain communication calendars and ensure timely delivery of key messages, especially around promotions, policy changes, and operational updates.
  • Cross-Functional Collaboration
  • Partner with operations, HR, marketing, and training teams to align messaging and ensure consistency across departments.
  • Act as a liaison between the field and corporate office, gathering feedback and adjusting communication strategies accordingly.
  • Collaborate closely with the internal French translator to ensure all communications meet Quebec language standards and are communicated in a timely manner.
  • Content Creation and Editing
  • Draft and edit content for internal platforms, including SOPs, training materials, and leadership updates.
  • Ensure tone, clarity, and accuracy in all written communications.

Additional Principal Duties and Responsibilities

  • Field Communication Support
  • Provide guidance on how to communicate sensitive or urgent issues (e.g., system outages, recalls, policy enforcement).
  • Support store leaders in delivering consistent messaging to their teams.
  • Feedback and Reporting
  • Collect and analyze feedback from the field to improve communication effectiveness.
  • Track open rates, engagement, and task completion metrics to measure communication impact.
  • Professional Conduct
  • Support and adhere to all company policies, procedures, and guidelines.
  • Ability to work varying days and hours, based on business needs.
  • Perform other duties and projects as assigned.
  • Job Required Knowledge & Skills

  • Associate degree in business or related field, plus two years relevant experience or equivalent combination of education and experience.
  • A degree in Communications is an asset
  • Proven ability to perform both independently with minimal supervision, as well as be a collaborative team player.
  • Strong written and verbal communication skills
  • Proficiency in Microsoft Suite and communication platforms (e.g., Teams, Outlook)
  • Ability to manage multiple projects in a fast-paced environment
  • Experience in retail operations or field communications is highly valued
  • Strong interpersonal skills.
  • Ability to thrive in a fast-paced work environment.
  • Ability to operate a computer, as well as maneuver relative software programs.
  • Sitting required for up to 100% of the daily work schedule.
  • Viewing a computer screen and working on a keyboard for up to 100% of the daily work schedule.
  • Ability and willingness to travel overnight for training and / or business meetings.
  • Preferred Job Required Knowledge & Skills

    Education

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