Position Summary
The Communications Specialist plays a critical role in ensuring clear, consistent, and brand-aligned messaging from corporate leadership to store-level teams. This position supports top-down communication strategies that drive operational alignment, employee engagement, and execution of business initiatives across all retail locations.
Principle Duties and Responsibilities
- Strategic Message Development
- Craft clear, concise, and brand-aligned messages from corporate leadership to store-level employees.
- Translate executive initiatives into actionable, easy-to-understand communications for frontline teams.
- Use standardized templates and distribution lists to send mass communications to stores, DSMs, and regional leaders.
- Internal Communication Management
- Develop and distribute internal memos, newsletters, and updates to ensure consistent messaging across all retail locations.
- Maintain communication calendars and ensure timely delivery of key messages, especially around promotions, policy changes, and operational updates.
- Cross-Functional Collaboration
- Partner with operations, HR, marketing, and training teams to align messaging and ensure consistency across departments.
- Act as a liaison between the field and corporate office, gathering feedback and adjusting communication strategies accordingly.
- Collaborate closely with the internal French translator to ensure all communications meet Quebec language standards and are communicated in a timely manner.
- Content Creation and Editing
- Draft and edit content for internal platforms, including SOPs, training materials, and leadership updates.
- Ensure tone, clarity, and accuracy in all written communications.
Additional Principal Duties and Responsibilities
Field Communication SupportProvide guidance on how to communicate sensitive or urgent issues (e.g., system outages, recalls, policy enforcement).Support store leaders in delivering consistent messaging to their teams.Feedback and ReportingCollect and analyze feedback from the field to improve communication effectiveness.Track open rates, engagement, and task completion metrics to measure communication impact.Professional ConductSupport and adhere to all company policies, procedures, and guidelines.Ability to work varying days and hours, based on business needs.Perform other duties and projects as assigned.Job Required Knowledge & Skills
Associate degree in business or related field, plus two years relevant experience or equivalent combination of education and experience.A degree in Communications is an assetProven ability to perform both independently with minimal supervision, as well as be a collaborative team player.Strong written and verbal communication skillsProficiency in Microsoft Suite and communication platforms (e.g., Teams, Outlook)Ability to manage multiple projects in a fast-paced environmentExperience in retail operations or field communications is highly valuedStrong interpersonal skills.Ability to thrive in a fast-paced work environment.Ability to operate a computer, as well as maneuver relative software programs.Sitting required for up to 100% of the daily work schedule.Viewing a computer screen and working on a keyboard for up to 100% of the daily work schedule.Ability and willingness to travel overnight for training and / or business meetings.Preferred Job Required Knowledge & Skills
Education