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Marketing Systems Manager
Marketing Systems ManagerBoise State University • Boise, Idaho, USA
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Marketing Systems Manager

Marketing Systems Manager

Boise State University • Boise, Idaho, USA
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  • serp_jobs.job_card.full_time
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Job Summary / Basic Function :

This position will have overall responsibility for the administration operation and security of all department technical equipment including servers desktops laptops mobile devices and printers editing system and video services technical equipment and staff.

This position is open to current regular Boise State University employees only.

Department Overview :

The Department of Student Communications and Marketing within the Division of Student Affairs and Enrollment Management is dedicated to fostering a vibrant and informed campus community by serving as the central hub for all official communications directed at prospective and current students. Our mission is to effectively engage inform and inspire students throughout their academic journey from prospective applicants to proud alumni. We achieve this by crafting compelling narratives developing innovative marketing strategies and providing essential resources that enhance the student experience and support the universitys strategic goals.

Level Scope :

Provides direct supervision typically to professionals or skilled technical employees at the entry or intermediate level. Functions as advisor to unit and administration and sets goals and objectives for team members for achievement of operational results. Analyzes and resolves problems through drawing from prior experiences. Interprets policies (e.g. fiscal management HR contracts and grants resource management in defined areas) and demonstrates solid subject matter knowledge. Exercises judgment within defined procedures and policies to determine appropriate action. Supervises staff to assure accountability and stewardship of campus resources (operational financial and human) in compliance with departmental goals and objectives.

Essential Functions :

60% of Time the Marketing Systems Manager must :

  • Strategic Vision & Roadmap :

Develop and maintain a strategic roadmap for the marketing technology stack aligning with overall department and divisional objectives and marketing goals.

  • Identify evaluate and recommend new marketing technologies and system enhancements to improve marketing performance efficiency and data quality.
  • Stay abreast of industry trends best practices and emerging technologies in the marketing tech landscape.
  • System Administration & Optimization :
  • Oversee the day-to-day administration configuration and maintenance of core marketing systems (Slate Salesforce etc.).

  • Ensure data integrity consistency and cleanliness across all integrated platforms.
  • Proactively identify and troubleshoot system issues working with vendors and internal teams to resolve them efficiently.
  • Manage marketing user access roles and permissions within marketing systems.
  • Integration & Data Flow :
  • Design implement and manage integrations between various marketing systems and other enterprise platforms (e.g. Peoplesoft Salesforce Slate).

  • Ensure seamless data flow and accurate synchronization between systems to support reporting segmentation and personalized customer journeys.
  • Enforce data governance policies and procedures.
  • Process Improvement & Automation :
  • Identify opportunities to streamline marketing processes through automation and system optimization.

  • Develop and implement standardized workflows naming conventions and best practices for system usage.
  • Collaborate with Admissions Recruitment and Academic teams to understand their operational needs and translate them into scalable system solutions.
  • Reporting & Analytics :
  • Work with Marketing Analytics and OIT teams to ensure marketing systems are configured to capture necessary data for robust reporting and performance measurement.

  • Contribute to the development of dashboards and reports that provide actionable insights into marketing campaign effectiveness and system performance.
  • Cross-Functional Collaboration :
  • Partner closely with Recruitment Admissions OIT and other divisional and non-divisional departments to ensure alignment on system requirements data sharing and overall business processes.

  • Act as a subject matter expert and trusted advisor to marketing leadership on marketing tech capabilities and limitations
  • 35% of Time the Marketing Systems Manager must :

  • Vendor Management :
  • Manage relationships with marketing technology vendors including contract negotiations renewals and ongoing support.

  • Team Leadership & Development :
  • Hire train direct mentor and motivate staff in daily work and on projects and complete annual evaluations. Ensure ongoing training and cross-training development and growth of staff by providing learning opportunities

  • Mentor and manage a team of Marketing Systems Specialists and associates.
  • Foster a culture of continuous learning and improvement within the team.
  • 5% of Time the Marketing Systems Manager must perform other duties as assigned.

    Knowledge Skills Abilities :

  • Knowledge of and ability to utilize CRM systems
  • Knowledge and understanding of relational database systems and SQL tools
  • Experience with the following software applications : Google Suite MS Excel MS Word MS
  • Access MS Visio MS Project Snagit and XML Publisher.

  • Experience as a system analyst.
  • Excellent problem-solving skills with the ability to anticipate and provide solutions that
  • result in gained efficiencies improved customer service and more efficient business

    processes.

  • Detail oriented and demonstrates the ability to take ownership and complete assigned tasks.
  • Excellent communication (oral and written) interpersonal organization and time
  • management skills

  • Ability to maintain a professional attitude amidst difficult and stressful times and
  • demonstrate a sense of ethics while performing daily tasks.

  • Ability to determine appropriate actions in relation to supervision mentoring providing
  • growth opportunities and staff accountability.

  • Ability to determine when to consult a technical resource a peer analyst resource or a
  • functional lead from the end-user group.

  • Knowledge of or experience in a higher education or government organization working with
  • CRM systems.

    Minimum Qualifications :

    Bachelors or Advanced Degree and 5 years of professional experience or equivalent relevant experience.

    Preferred Qualifications :

  • 8 or more years relevant experience in a higher education or public sector setting
  • Demonstrated ability to contribute to marketing teams that directly increase undergraduate enrollment in a higher education setting
  • Demonstrated ability to implement strategic recruitment campaigns tailored to prospective students stages in the admissions process employing customizations and digital touchpoints to foster continued engagement
  • Experience managing and delivering a high volume of marketing emails on behalf of a large public university using Slate CRM
  • Experience managing and maintaining university or departmental websites with a focus on enhancing usability accessibility and student engagement
  • Salary and Benefit s :

    Annual salary is $66705.60 and is dependent upon State University provides a best-in-class benefits package including (but not limited to) :

  • 12 paid holidaysAND the University is closed between Christmas and New Years (requires use of 3 vacation days)
  • Between 12-24 annual paid vacation daysfor full-time Professional and Classified staff depending on position type and years of service
  • 10.76% University contribution to your ORP retirement fund(Professional and Faculty employees)
  • 11.96% University contribution to your PERSI retirement fund(Classified employees)
  • Excellent medical dental and other health-related insurancecoverages
  • Tuition fee waiverbenefits for employees spouses and their dependents
  • See our full benefits pagefor more information!
  • Required Application Materials :

  • Cover letter detailing your interest in the position
  • Professional resume
  • Three professional references including at least one current or former direct supervisor
  • About Us :

    Nestled along the Boise River and steps from the state capitol Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. Were a trailblazing institution nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

    Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. Were building a thriving community of faculty and staff whose unique skills experiences and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

    Learn more about Boise State and living in Idahos Treasure Valley at Experience :

    Manager

    Key Skills

    ABAP,Information Technology Sales,Investment Management,Landscape,Maintenance,Clinical

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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