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48011032929 - Lead Generation Specialist / SDR
48011032929 - Lead Generation Specialist / SDRActivate Talent • Cleveland, OH, US
48011032929 - Lead Generation Specialist / SDR

48011032929 - Lead Generation Specialist / SDR

Activate Talent • Cleveland, OH, US
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Lead Generation Specialist / SDR (E-commerce / Shopify, Outbound)

Employment Type : Full-Time

Location : Remote must be able to work EST / CT hours

Type of contract : Independent contractor

Reports To : Founder

Work from any corner of the world and be a part of the #remoteworkrevolution!

About Us

We're building an AI-powered Marketing Intelligence Layer for Shopify brands currently delivered through a Fractional CMO model.

We work with DTC e-commerce brands in the supplements, skincare, wellness, functional foods, athleisure, and fitness categories, typically generating $215M in annual revenue.

Today, we provide these brands with customer journey consulting to improve retention, LTV, and profitability and we're now productizing this expertise into a SaaS product.

You'll be our first dedicated Lead Generation Specialist / SDR, working directly with the founder to fill the calendar with qualified conversations from high-potential brands that match our ICP.

Ideal Customer Profile (ICP)

Business Type : DTC / B2C e-commerce brands

Platform : Shopify (required); ideally using Klaviyo or a similar retention stack

Revenue Range : $215M USD annually

Geography : Primarily USA (Austin, Atlanta, Boston prioritized) and Toronto (bonus)

Verticals :

  • Healthy lifestyle brands
  • Supplements & nutraceuticals
  • Beauty / skincare
  • Wellness / functional foods & beverages
  • Athleisure / fitness

Buyer Personas :

  • Founder / CEO
  • CMO / VP Marketing
  • VP Growth / Head of Growth
  • Head of Retention / Lifecycle / CRM

    • Primary Use Case : Brands already investing in paid media, email / SMS, and lifecycle marketing looking to improve retention, LTV, and marketing profitability.

    Role Summary : You'll own the top of the funnel sourcing, qualifying, and booking meetings with ICP-aligned Shopify brands.

    Your responsibilities include :

  • Researching and identifying ideal prospects
  • Building and running outbound sequences (email + LinkedIn; cold calling optional)
  • Booking qualified meetings with Founders / CMOs
  • Continuously optimizing messaging, targeting, and performance

    • This is a pure outbound role no warm leads. You must be comfortable building a pipeline from scratch.

    Key Responsibilities

    1. Lead Sourcing & Research

  • Build targeted lead lists using tools like Clay, Crunchbase, Apollo, LinkedIn Sales Navigator, or others
  • Enrich leads with data such as revenue estimates, tech stack, location, role, and verified contact info
  • Qualify prospects by revenue band, tech stack, vertical, and geography

    • 2. Outbound Campaigns

  • Design and run multi-touch outbound sequences (email + LinkedIn; cold calling is a plus)
  • Use tools such as Instantly.ai, Lemlist, or Mailshake for outreach
  • Utilize tools like Lemcal or Cal.com for booking
  • Write and A / B test subject lines, intros, and CTAs
  • Personalize outreach with relevance hooks (e.g., "noticed you're a Shopify + Klaviyo brand in the wellness space")

    • 3. Pipeline & Handover

  • Book qualified meetings for the Founder (Jiri)
  • Ensure seamless handover including meeting notes, context, and expectations
  • Maintain an up-to-date CRM or tracking board (ClickUp, Notion, HubSpot in the future)

    • 4. Performance & Optimization

  • Track KPIs : replies, booked calls, show-ups, and ICP fit
  • Refine targeting, messaging, and micro-segments based on performance data
  • Suggest new angles (e.g., partnerships, agencies, communities, events)

    • Required Skills & Experience

  • 13+ years' experience as an SDR / BDR / LeadGen Specialist in :
  • B2B SaaS, or
  • E-commerce / marketing services / agencies
  • Proven success in outbound lead generation (not just inbound handling)
  • Experience with at least one of the following tools :
  • Clay, Apollo, ZoomInfo, Leadspicker (for data enrichment)
  • Instantly.ai, Lemlist, Mailshake (for outreach)
  • Comfortable working US time zones (EST / CT)
  • Excellent written and spoken English able to communicate professionally with US Founders and CMOs
  • Familiarity with Shopify / e-commerce brands is a strong plus
  • Basic understanding of customer journey, lifecycle marketing, retention, and LTV

    • Nice to Have

  • Previous experience with Shopify-focused agencies, MarTech, or analytics tools
  • Prior success booking meetings in US / Canadian markets
  • Familiarity with LinkedIn Sales Navigator, Clay + Instantly stack
  • Proven results booking meetings with revenue-based ICPs (e.g., brands doing $210M ARR)

    • KPIs & Success Metrics

    We value outcomes over activity .

    Core KPI :

  • Number of qualified meetings that show up with the Founder

    • Secondary KPIs :

  • Reply rate on outbound campaigns
  • Percentage of booked calls that match ICP
  • Show-up vs. no-show rate
  • Number of SQLs (Sales Qualified Leads) per month
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