Vice President, Marketing & Communications (VP MarCom)

Position Summary

The Vice President Marketing & Communications (VP MarCom) serves as the chief architect of Empath Healths brand voice and engagement strategy driving awareness reputation and impact across a diverse set of audiences that include patients and families referral sources donors boards colleagues and the broader community.

This includes managing brand identity public relations media relations and digital marketing all while overseeing a team to ensure consistent messaging driving referral engagement and support business objectives. Key responsibilities include strategic planning data driven campaign execution stakeholder engagement and crisis communication preparedness.

As a member of the senior leadership team the VP leads an integrated multi-market strategy for all marketing communications digital and creative functions uniting storytelling and strategy under the One Empath vision. The position advances the Empath Health mission of Full Life Caresupporting growth across Trustbridge Tidewell Suncoast and Hospice of Marion County as well as Empath Home Health EPIC PACE Palliative Care and the (4) Empath Foundations.

This role oversees a high-performing team of 12 professionals and partners closely with C-Team Business Development Philanthropy Access & Engagement and operational leadership to align message and mission ensuring Empaths story is told with clarity compassion and consistency.

Key Responsibilities

Strategic Leadership & Vision

• Develop and execute a unified marketing and communications strategy that supports Empaths mission growth goals and community engagement priorities.
• Serve as a strategic advisor to the CEO C-Team and Senior Leaders on brand positioning market / service line differentiation and public perception.
• Lead cross-functional alignment between MarCom Business Development Access & Engagement Hospice Division and Philanthropy to ensure an integrated One Empath approach to outreach sales and storytelling.
• Champion a culture of collaboration and creativity connecting brand purpose to measurable business outcomes.

Marketing Brand & Digital Strategy

Communications & Public & Media Relations

Leadership & Team Development

Qualifications

Core Competencies

Empath Health values diversity as it strengthens our community and care. We embrace the diversity of cultures thoughts beliefs and traditions of our employees volunteers and people we are honored to serve across our network. Our diverse staff reflects our community and each day we work to be respectful sensitive and competent with each other and those in our every journey we are dedicated to achieving comfort dignity and exceptional care. Those of all backgrounds are welcome and encouraged to apply with us or seek our care and services.

Our commitment to patient client staff and volunteer safety is a cornerstone of a High Reliability Organization with a focus on zero harm. Participation in the seasonal influenza program is a condition of employment and a requirement for all Empath Health employees.

Providing compassionate full life care is an honor we take seriously at Empath Health. Join our team and make a positive impact in the communities we serve!

Required Experience :

Exec

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1